Modern China’s mobile, digital and social landscape is unique, and accounts for a large percentage of the world’s online activity.

A new report by We Are Social clarifies digital trends and developments from around the world. The latest China report monitors the penetration rates of different technologies, the top-ranking social platforms, and other digital-focused statistics.

The report found that around 45% of China’s population are internet users, this accounts for 618m people and one quarter of the world’s internet users. The majority of China’s internet users live in urban areas, and Beijing, Shanghai, and Guangdong are the biggest consumers.

Instant messaging is China’s most popular online activity. Qzone, Weixin (WeChat) and Sina Weibo are the most popular social media channels according to monthly active users.

Roughly half of the Chinese population now owns a mobile phone and as such they are the most popular device for accessing the internet. Mobile shopping and payment services saw significant growth during 2013.

Ecommerce is an important contributor to the Chinese economy with group buying, travel booking and online shopping being the most popular purchasing activities.

For the full report, click here.