THURSDAY 24 APR 2014 11:01 AM

LEADING THE WAY IN CORPORATE SUSTAINABILITY

RB has published its 2013 sustainability report, results show efforts to go beyond sustainability within the company and improve health globally. RB is a health, hygiene and home company with operations in over 60 countries.

The ‘enabling healthier lives’ report reveals that RB has met targets and incorporated sustainability across manufacture and product lifestyle, while carrying out successful health-focused charity partnerships.

In terms of production, RB has achieved zero waste to landfill in 50% of its factories and has reduced its total lifecycle water impact per dose. RB also worked alongside communities to engage over 4 million people on malaria and dengue prevention in India, and its long-standing partnership with Save the Children saw the company campaign to stop death from diarrhoea in children under five.

Rakesh Kapoor, CEO, says, “One year into our new better business sustainability strategy, we are already making great progress towards our goals for 2020. RB is a business inspired by a vision of a world where people are healthier and live better – and we’re using our unique talents in innovation to help find solutions to important environmental, health & hygiene challenges that face the world today.”

The report also raised a new goal; to improve the health and hygiene behaviour of 200m people by 2020 through social innovation led by brands such as Dettol and Durex.

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