As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development.

Those shortlisted for the 2014 Transform Awards MENA include Al Alan TV and Turquoise Branding, Commercial Bank of Qatar and Industry, dnata and Brash Brands, King Abdullah Economic City and Turquoise Branding, and Seef Mall and Unisono in the ‘Best use of a visual property’ category. Another competitive category was ‘Best strategic/creative development of a new brand’, and the shortlisted entries are; Abu Dhabi Technology Department Committee and Brand Union, Al Mutawakelah and Omnia, ARN and Brash Brands, Fundo Soberano de Angola and Grayling, Mudadala Petroleum and Omnia, and The Supreme Council of Health and Agency222.

Stephen McCallion, global head of marketing communications at TAQA Global says, “I am thoroughly impressed with the high quality of the Transform MENA branding entries – from strategic thinking, creative solutions and through to effective implementation. An awards program such as this plays its part in promoting excellence, encouraging and inspiring talent and of course celebrating and rewarding success.”

The winners will be announced at a gala dinner on 2 June 2014 at the JW Marriot Marquis Hotel in Dubai. While Transform MENA celebrates its first year, the European Awards recently ran for its fifth consecutive year. Winners at this year’s Transform Awards Europe included; ITV, who went home with six awards, including the ‘Grand Prix’, Eurostar and The Clearing who won four awards, including the ‘Best overall visual identity’, and Schillings and Goosebumps Brand Consultancy who won two gold, and two silver awards.

For more information please follow this link, or contact Liz Foggitt at Liz.Foggitt@transformawards.com or on +44 2074 987008.

For the full list of entries see below:

Best use of a visual property

• Al Alan TV and Turquoise Branding
• Commercial Bank of Qatar and Industry
• dnata and Brash Brands
• King Abdullah Economic City and Turquoise Branding
• Seef Mall and Unisono

Best external stakeholder relations during a rebrand

• Abu Dhabi Commercial Bank and StartJG

Best internal communication during a rebrand

• Cluttons and Industry
• dnata and Brash Brands
• Dubai Airport and StartJG
• EQUATE Petrochemical Company and Fresh Insight
• Milaha and Bellwether Brands

Best implementation of a rebrand

• Abu Dhabi Airports and Face to Face
• Emirates Islamic Bank and Endpoint
• Gama Aviation and Brash Brands

Best creative strategy

• Al Nahdi Medical Company and Landor Associates
• Cluttons and Industry
• dnata and Brash Brands
• Gurallar and Landor Associates
• Milaha (Qatar Navigation) and Bellwether Brands
• Qatar Museums Authority and Landor Associates

Best brand evolution

• Commercial Bank of Qatar and Industry
• Mey (Diageo) and Landor Associates
• Toyota Al-Futtaim and Bellwether Brands

Best rebrand to reflect changed mission/values/positioning

• Abu Dhabi Commercial Bank and StartJG
• Commercial Bank of Qatar and Industry
• Doha Film Institute
• Intel and Red Peak
• PACE and Garden

Best brand consolidation

• Albatha and Bellwether Brands
• dnata and Brash Brands
• Toyota and Bellwether Brands

Best rebrand of a digital property

• GardaWorld and Bladonmore (Middle East)

Best strategic/creative development of a new brand

• Abu Dhabi Technology Department Committee and Brand Union
• Al Mutawakelah and Omnia
• ARN and Brash Brands
• Fundo Soberano de Angola and Grayling
• Mudadala Petroleum and Omnia
• The Supreme Council of Health and Agency222

Best visual identity from a charity/NGO/NFP

• Doha Film Institute

Best visual identity from the technology, media & telecommunications sector

• MixFM and Turquoise Branding

Best visual identity from the financial services sector

• Arab Link and Unisono
• Commercial Bank of Qatar and Industry
• Emirates RE and Omnia
• Alizz Islamic Bank and Ohi Leo Burnett

Best visual identity from the industrial and basic materials sector

• Milaha (Qatar Navigation) and Bellwether Brands

Best visual identity from the property sector

• Al Wa'ab City and Unisono
• Amlak and Unisono
• Blackstone and Brash Brands
• Cluttons and Industry
• Dilmunia and Unisono
• Mubadala and Brash Brands

Best visual identity from the retail sector

• Seddiqi and Brash Brands
• Galleria and Brash Brands