FRIDAY 2 MAY 2014 4:05 PM

IKEA’S SWEDISH MEATLESS MEATBALLS

Ikea’s infamous meatballs are getting a sustainable, culinary revamp. In an effort to become more sustainable and to lower its carbon footprint, IKEA is introducing vegetarian and chicken adaptions to its iconic meatballs.

Last year, IKEA sold 97m meatballs but the traditional ingredients, beef and pork, are both major contributors to climate change. So much so that last year the food sold in Ikea stores was responsible for 600,000 tons of carbon dioxide emissions.

All in all, the carbon emissions from Ikea’s food sales make up 2% of its yearly carbon footprint. Meatballs in British stores were also found to contain horsemeat DNA during the 2013 scandal. The company has always aimed for affordability and have been working to find ways to not only bring down costs, but to create a sustainable business. In the process of become efficient, in the next two years IKEA will only sell LED light bulbs. This is only the start.

Steve Howard, Ikea’s chief sustainability officer, says, “Sustainability has to be in every product in every customer’s home.” IKEA now offer sustainable products such as solar panels to help people live more efficiently and be rewarded for it. Howard explains, “Those people [with solar panels] will get a 13% or 14% payback on the panels they’ve installed.”

In an ambitious target, by 2020, Ikea hopes to produce all of its energy from renewable sources. So far IKEA has invested in a new 98-megawatt wind farm in Illinois that should produce 165% of all the electricity used in Ikea’s US stores.

Howard says, “There’s more than enough renewable energy to power the entire world if we put our mind to it. In terms of things like raw materials and reducing carbon emissions, we need to move with purpose. We need a combination of business innovation and investment and good government policy. Then we have a renewably powered, zero-waste economy with fantastic products and services for people.”

LATEST NEWS

TUE 14 Jan 2025 4:00 PM
CFO role expands amid growing pressures
TUE 7 Jan 2025 12:39 PM
UK Top 50 2025 surveys now open

RECENT ARTICLES BY EMILY ANDREWS

MON 16 May 2016 10:59 AM
Reporting on brand
FRI 13 May 2016 2:00 PM
Jeep on running
WED 11 May 2016 1:28 PM
Crises are lost in translation
WED 11 May 2016 9:17 AM
Lack of strategy in IC