As digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.

The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.

Among those shortlisted are Royal Navy and E3, Sony and Isobar and City Index and Branded3. Beats by Dr. Dre and R/GA London are nominated for two categories for their Beats Pills campaign. IKEA and iProspect are also nominated twice for a Facebook campaign that used mobile data to prove its effectiveness.

Other brands to make the shortlist include Barclays Bank PLC, Samsung Electronics, Tesco, Emirates Airline and Twentieth Century Fox Home Entertainment. ‘Digital agency of the year’ and ‘Digital campaign of the year’ winners will be announced on the night. Last year, AMVBBDO won best agency, and Nike (AKQA) won best campaign for its ‘Nike Academy’ campaign.

Beth Brown, investor relations and corporate communications executive at Taylor Wimpey, and a Digital Impact judge says, “I really enjoyed being a judge for the Digital Impact Awards 2014 – the quality of all the entries was very high, so it was no easy task selecting which entries should be shortlisted!”

For the full shortlist see below.

For more information, please visit the Digital Impact Awards website, or contact Hannah Hodges on 02074987008.

 

Shortlist

Deliverables

 

Best corporate website

BG Group and Addison Group

Interserve Plc and Purestone

Lloyds Banking Group and DigitasLBi

Nutreco and eFocus

Royal Navy and E3

Tesco

 

Best corporate app

Arup and Wardour

Brandtone and Beem

Orange and E3

Turkcell

Turkcell Platinum

 

Best use of mobile and portable devices

Barclays Bank PLC

Microsoft Xbox and UM London

PayPal and Purestone

Sony and Isobar

 

Best use of digital to aid a CR campaign

Aviva plc

Samsung Electronics

 

Best digital rebrand

Fliks.co.uk and Impero

Ooredoo and Havas Media Middle East

Royal Navy and E3

Tesco

Turkcell and R/GA London

 

Best use of online video

Danone Waters – Volvic and Kameleon Worldwide

The Kings Fund

Microsoft and UM London

NATS

Sony Mobile and DigitasLBi

 

Best corporate viral campaign

Beats by Dr. Dre and R/GA London

Compassion in World Farming and Catsnake Film

Historic Scotland and Storm ID

Xbox (‘Keycode’) and UM London

 

Best digital communication as part of an integrated campaign

3M Scotch and Escapade

Beats By Dr. Dre and R/GA London

Marie Curie Cancer Care

Microsoft Office 365 and UM London

Xbox and UM London

 

Social media

Best use of existing social media platforms: small budget

DigitasLBi #RaveCave

Expedia Media Solutions

IKEA and iProspect

Museum of London and Bloom Worldwide

Philips and Emanate for OneVoiceConnect

University of Cambridge Judge Business School Executive Education  and Touchpoint Digital

 

Best use of existing social media platforms: medium budget

Carlsberg UK and DigitasLBI

Kellogg's Krave and Isobar

Nectar and Freestyle Interactive

Twentieth Century Fox Home Entertainment and Way To Blue

 

Best development of proprietary social media platforms

Autism West Midlands

 

Best development of proprietary social media tools

Commetric

 

Best community development

Autism West Midlands

Creativepool

NATS and MSLGROUP

element14

RenewableUK and Hill + Knowlton

 

Best use of digital to an internal audience

 

Best intranet 

Dana Petroleum and KW Digital

Healthwatch England

International Personal Finance and Branded3

 

Best digital employee communication

Associated British Foods and MSLGROUP

Brandtone and Beem

Post Office and GRDD & AB

Roche Products Ltd and theblueballroomltd

Tesco and Mandarin Kite

Willis Group and Omobono

 

Best use of digital to an investment audience

Best online annual report

BT and MSLGROUP

Centrica plc and Addison Group

Legal & General and Nexxar

Standard Chartered Bank and MSLGROUP

Tesco

 

Best use of digital to aid media relations

 

Best online newsroom

adidas and TheNewsMarket

Centrica plc and Addison Group

Panasonic UK and mynewsdesk

 

Evaluation

 

Best evaluation strategy

VimpelCom and Ex Libris MRA

 

Sector

Best use digital in the Charity, NGO or NFP sector

Marie Curie Cancer Care

Royal Navy and E3

Science Museum and Redweb

Team GB and Tamar

UNICEF UK and IgnitionOne

 

Best use of digital in the energy and utilities sector

Peabody energy

RenewableUK and Hill+Knowlton

 

Best use of digital in the financial services sector

Barclays Bank PLC

City Index and Branded3

NatWest Auto and SapientNitro

NatWest Intention and SapientNitro

PayPal and Purestone

 

Best use of digital in the professional services sector

Foosle and Hill+Knowlton

PA Consulting Group and Omobono

WYG and 9xb

 

Best use of digital in the media, telecoms and technology sector

Google UK Ltd and R/GA London

ITV Studios and Rawnet

Turkcell and R/GA London

Warner Bros.and TH_NK

Xbox (‘Keycode’) and UM London

 

Best use of digital in the engineering and manufacturing sector

Arup and Wardour

Infineum International Ltd and Bray Leino

RS Components and Freestyle Interactive

 

Best use of digital in the food and beverage sector

Brancott Estate Pioneers and Impero

Diageo Baileys and R/GA London

Kellogg's Krave and Isobar

Pepsi Max and AMV BBDO

 

Best use of digital in the retail sector

Bathstore and 9xb

IKEA and iProspect

Philips and Emanate for OneVoiceConnect

Sainsbury’s and AMV BBDO

 

Best use of digital in the travel and leisure sector

Emirates Airline and Havas Media Middle East

NATS and SAS MSLGROUP

South African Tourism Board and UM London

The R&A and Storm ID

Tourism Ireland and iProspect

Virgin Holiday Cruises and Branded3

 

Best use of digital in the healthcare sector

AXA PPP healthcare and BOTTLE

skn and Tamar

 

Best use of digital in the property sector

Express Bi-folding Doors and 9xb

Interserve Plc and Purestone

Lend Lease and Kolab Digital

Willmott Dixon and MadeByPi

 

Best use of digital in the public sector

Royal Navy and E3

The National Galleries of Scotland and Storm ID

The Scottish Government and Storm ID

 

Digital agency of the year

To be announced on 21 October

 

Digital campaign of year

To be announced on 21 October