THURSDAY 15 OCT 2015 8:59 AM
APPLYING DIGITAL TO COMMS STRATEGY
Awards recognise digital communications excellence in Europe for six years running
Another year, another group of digital specialists recognised at the 2015 Digital Impact Awards. During a night of camaraderie, networking and celebration, gold trophies were awarded to digital communications campaigns in numerous sectors and targeting a range of audiences. Among the winners were ITV Studios and Rawnet, who won ‘Digital campaign of the year’, MSLGROUP, who won ‘Digital agency of the year’ and The King’s Fund, who won ‘Digital in-house team of the year.’
The awards were presented by comedian, Dan Willis, at the London Marriott Hotel, Grosvenor Square. Other gold winners on the night included British Heart Foundation, Fuller’s and True, Microsoft Lumia and 1000heads Ltd, The King's Fund, UGG and Lost Boys and Royal Botanic Gardens, Kew. All of the winning campaigns beautifully illustrated digital’s potential to enable creative, effective and innovative communications campaigns.
The winners were chosen by a panel of expert judges that included Sita Aley, director, head of employee digital channels at Coutts, Toby Coffey, head of digital development at the National Theatre, Adrian Harris, head of digital communications at Bupa and Amos Mtaita, digital media content analyst in corporate communications at Deutsche Post DHL. The full list of judges can be found here.
The evening was a demonstration of the excitement and potential around digital specialists and digital communications. In today’s environment, communications campaigns are rarely without an element of digital, but it takes industry leaders to push the boundaries of what is expected.
All of the winners of the 2015 Digital Impact Awards are listed below:
DELIVERABLES
Best corporate website
Gold – SABMiller and MSLGROUP
Silver – Kinleigh Folkard & Hayward and Fresh Egg
Bronze – Anglo American and Investis
Bronze – Saab and Comprend
Highly commended – De Beers Group and Black Sun
Highly commended – Murata and Living Group
Best use of mobile and portable devices
Gold – Arriva Bus and Freestyle Interactive
Silver – HSBC NOW Share
Silver – The Royal Academy of Arts and Goodman Fox
Bronze – Liftshare and DigitasLBi
Highly commended – Castrol and Bray Leino
Highly commended – OneTurkcell
Best use of SEO for corporate communications
Gold – HotelClub and Verve Search
Silver – Expedia Nordics and Verve Search
Bronze – Direct Blinds and Epiphany
Highly commended – Dreams Beds and Inside Online
Best use of digital to aid a CR campaign
Gold – British Heart Foundation
Silver – IKEA Foundation and Kindred
Bronze – IKEA and Hope&Glory
Best digital rebrand
Gold – Fuller’s and True
Silver – Microsoft Mobile and 1000heads Ltd
Silver – Rawnet
Bronze – Marie Curie
Bronze – Murata and Living Group
Highly commended – De Beers Group and Black Sun
Best use of online video
Gold – Peek and DigitasLBi
Bronze – Alcatel-Lucent and Lonelyleap
Bronze – Nomura and Living Group
Highly commended – IKEA and Hope&Glory
Best corporate viral campaign
Gold – CoppaFeel!
Silver – DigitasLBi
Best digital communication as part of an integrated campaign
Gold – The King's Fund
Silver – Tata Consultancy Services
Bronze – Galderma and Ogilvy Healthworld
Bronze – LinkedIn and Brands2Life
Bronze – Nomura and Living Group
Highly commended – The Financial Times
SOCIAL MEDIA
Best use of existing social media platforms
Gold – ITV Studios and Rawnet
Silver – Boehringer Ingelheim and Ogilvy Healthworld
Silver – Netherlands Board of Tourism and Conventions and Expedia Media Solutions
Bronze – Garanti Bank and Kramp Advertising Agency
Best development of proprietary social media platforms
Gold – SENDirect and Connect
Best community development
Gold – Currys PC World and 1000heads Ltd
Gold – Phillips and Emanate (One Voice Connect)
Silver – Magic Light Pictures and Wilderness
BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE
Best intranet
Gold – Canon and MSLGroup
Silver – Klick Inc.
Best digital employee communication
Gold – Oxfam
Silver – Boehringer Ingelheim and Ogilvy Healthworld
Bronze – HSBC NOW Share
Bronze – IKEA Foundation and Kindred
Highly commended – Hitachi and WPA Pinfold Ltd
BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE
Best online annual report
Gold – WPP plc and Addison Group
Silver – BBVA and Comprend
Silver – BT and MSLGROUP
Bronze – Alcatel-Lucent and Lonelyleap
Highly commended – ING Group
Highly commended – Rolls-Royce plc and Conran Design Group
EVALUATION
Best evaluation strategy
Gold – Anglo American and Edelman
Silver – The Economist and UM London
Bronze – Bupa Global and DigitasLBi
Highly commended – British Council Russia and PR News
SECTOR
Best use of digital by charity, NGO or NFP
Gold – The King's Fund
Silver – Marie Curie
Silver – UNICEF and e3 Media
Bronze – Comic Relief
Highly commended – Macmillan Cancer Support and agenda21 Digital
Highly commended – SENDirect and Connect
Best use of digital from the energy & utilities sector
Gold – British Gas Connected Homes
Bronze – Calor and Freestyle Interactive
Highly commended – Shell and Radley Yeldar
Best use of digital from the engineering & manufacturing sector
Gold – Honda and Lost Boys
Silver – RS Components
Bronze – RS Components and Freestyle Interactive
Highly commended – The Renault Nissan Alliance and DigitasLBi
Highly commended – Ubisense and Omobono
Best use of digital from the extractives sector
Silver – io oil & gas consulting and Bisqit
Bronze – De Beers Group and Black Sun
Highly commended – Anglo American, Edelman and Investis
Best use of digital from the financial services sector
Gold – RBS and SapientNitro
Silver – Commercial Bank of Dubai and Industry
Silver – FSCS and UM London
Bronze – Nomura and Living Group
Highly commended – Leeds Building Society and Home
Best use of digital from the food & beverages sector
Gold – Hellmann's (Unilever) and Ogilvy Group
Bronze – Pepsico and Blippar
Best use of digital from the healthcare sector
Gold – The King's Fund
Silver – AstraZeneca and DigitasLBi
Bronze – The Royal College of Nursing
Highly commended – Acorda Therapeutics and Klick Inc.
Highly commended – Bupa Global and DigitasLBi
Highly commended – Novartis Pharmaceuticals Corp and Klick Inc.
Best use of digital from the professional services sector
Gold – Thomson Reuters and Omobono
Silver – KPMG UK and Radley Yeldar
Bronze – Arup and Brands2Life
Highly commended – EY and Wardour
Highly commended – PA Consulting and Omobono
Highly commended – TLT Solicitors and Bray Leino Yucca
Best use of digital from the property sector
Gold – Hilson Moran and Wagstaffs
Silver – Kinleigh Folkard & Hayward and Fresh Egg
Silver – Taylor Wimpey and Wagstaffs
Bronze – Mace and Radley Yeldar
Highly commended – Willmott Dixon and UXB London
Best use of digital from the public sector
Silver – Royal Botanic Gardens, Kew
Highly commended – Egypt Economic Development Conference and Hill+Knowlton Strategies
Best use of the digital from the retail sector
Gold – UGG and Lost Boys
Silver – H&M and UM London
Bronze – Philips Home Living and Ketchum and the OneVoiceConnect UK team
Highly commended – IKEA and Hope&Glory
Highly commended – Philips Avent and Ketchum and the OneVoiceConnect UK team
Best use of digital from the technology, media & telecommunications sector
Gold – Tata Consultancy Services
Silver – British Gas Connected Homes
Bronze – Türk Telekom and VODEM
Highly commended – Murata and Living Group
Best use of the digital from the travel & leisure sector
Gold – Liftshare and DigitasLBi
Silver – HotelClub and Verve Search
Bronze – Insight Vacations and Redweb
Bronze – Powder White and w digital
Highly commended – Bristol Airport and e3 Media
Highly commended – Jurys Inn and agenda21 Digital
SPECIAL AWARDS
Digital campaign of the year
Winner – ITV Studios and Rawnet
Digital in house team of the year
Winner – The King’s Fund
Digital agency of the year
Winner – MSLGROUP
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