MONDAY 19 OCT 2015 10:38 AM

BYRON COMMITS TO ONE-FOR-ONE CHARITY PARTNER

Recently launched UK charity, One Feeds Two, has partnered with Byron Hamburgers, enabling the restaurant to provide children living in poverty with a free meal each time a special Byron burger is purchased.

One Feeds Two follows the one-for-one giving model epitomised by successful shoe retailer, Toms. Byron Hamburgers is the non-profits first national restaurant partner. JP Campbell, co-founder of One Feeds Two, says, “Imagine the impact if every time we ate a meal we could simply share a school meal with a child in poverty? We’ve made it easy for all food companies to adopt this new giving model and are delighted the Byron team have committed to leading the way.”

On 6 October, Byron launched the partnership by offering its loyal customers burgers for 25p, the amount that it costs to provide school children with a nutritious meal. One Feeds Two products will be branded with the charity’s distinctive logo. The identity was created by London-based brand consultancy, The Clearing in 2014.

Tom Byng, Byron’s founder, says, “JP and I have a shared love of doing things properly and in the most simple, stripped-back way. That’s why, when we heard about the amazing work he was doing with One Feeds Two, we knew we had to be their first restaurant partner: it’s a natural fit.”

The One Feeds Two foundation aims to tackle child hunger and was founded with the support of Virgin Unite. The ultimate aim of the non-profit organisation is to support school feeding programmes that can eventually be run by local governments wherever they are in the world. 

 

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