TUESDAY 22 SEP 2015 8:54 AM


At the Evolution of the Annual Report conference at the end of this month, FutureValue, the independent authority in corporate reporting, will present Strategic Report Accolades to the best case studies from the 2014-2015 reporting cycle.

The Strategic Report Accolades have been recognising the best strategy content in UK reporting since they launched as the Strategic Value in Corporate Reporting Awards in 2008. FutureValue first recognised a broad correlation between high standards of strategy related narrative in annual reports and market performance in 2004.

The first of this year’s accolades recognises the most effective exposition of a company’s business model, the foundation of a strategic framework, defining the logic of the business and the basis of sustainable profitability across the value system of its enterprise. A well-defined business model leads to clear and consistent corporate goals, objectives and strategy.

Another category recognises the report that declares the most effective set of KPIs. Effective strategy is about the past and the present, as well as the future. Of crucial importance in this are the metrics that measure operational performance to provide executives and board with an effective means to monitor performance against strategy.

Other categories in the Strategic Report Accolades are ‘Best strategic risk’, ‘Best strategic capability’, ‘Best shared strategic value’, ‘Best governance reporting’ and the most prestigious accolade, ‘Strategic Leadership’, for which Lloyds Banking Group, Old Mutual and Unilever have been shortlisted. Other shortlisted companies range from major banks and retailers, to oil companies and TV networks. Last year’s winners included: Lloyds Banking Group, Fresnillo and Coca-Cola HBC.

The awards will be presented at the Evolution of the Annual Report conference on 30 September at The Brewery in London. The conference, hosted by Communicate magazine; which has been running corporate reporting events for over three years, is an essential event for the corporate communications and investor relations community. The conference is an opportunity to take stock, get up-to-speed on upcoming changes to the industry and learn from your exemplary peers. With the Financial Reporting Council’s UK Governance Code and the mandatory CSR report coming into play, the event will explore what the implications and challenges are for companies. This year’s speaker line-up includes the director of investor relations at Britvic, the corporate governance director at Deloitte and the company secretary at GSK. There are now only 16 tickets still available, book your place here.

See the full shortlist below:

Strategic Leadership

Lloyds Banking Group

Old Mutual


Best business model



Tate & Lyle

Tullow Oil

Best key performance indicators


Henderson Group


Spire Healthcare Group

Best strategic risk

DS Smith


Legal & General Group

TUI Travel

Best strategic capability

Lloyds Banking Group

Marks and Spencer Group

Rolls-Royce Holdings


Best shared strategic value

Coca Cola Hellenic



United Utilities

Best governance reporting


BG Group

Marks and Spencer Group

United Utilities 


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