Video is a powerful medium for engaging the public to a cause, and rarely is this potential more valuable than when the cause belongs to a charity or non-profit.

Brass agency created a video with the Leeds Rhinos Foundation, the official charity of the Leeds Rhinos rugby club. The video uses the influence of the rugby players and club to draw connections between the game and the struggles of young people living with mental health issues.

The emotive video takes the values and positive associations attributed to sport and athletes and applies them to the general community and individuals dealing with personal struggles. The Leeds Rhinos Foundation’s mission is to harness the power of sport to make a lasting, positive impact on people's lives.

The film, produced with the help of Mob Sport and directed by Jason Fisher-Jones, features Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan. The video showcases some of the work that the Foundation is involved in; inspiring young people in local schools and working with Specialist Inclusive Learning Centres and the TryZone Education Centre to improve the lives of adult learners and those with disabilities.

Dr. Neil Kaiper-Holmes, chairman of the board of trustees at the Leeds Rhinos Foundation, says, "It has been a long held ambition to have a top quality product that vividly describes what the Foundation is all about. But the costs of production have always been prohibitive for a relatively small charity such as ours, with a turnover of less than a million pounds a year. Thanks to the generosity of in-kind sponsors Brass and Mob Sport, we now have a vehicle to enable us to attract and inform even more sponsors and donors."

Brass agency will provide adverts, exhibition banners, social media assets, photography kits and a video pack to the Leeds Rhinos Foundation as it celebrates its tenth anniversary.