MONDAY 30 MAR 2015 12:50 PM

IMPACTFUL VIDEO COMMS AT AWARDS

At The EVCOM Screen Awards on Friday night (27 March), corporate video producers were awarded for work that innovated and inspired change. Renowned film critic, Mark Kermode, presented the awards at the Grosvenor Hotel in London.

Some of the big winners on the night were The Edge Picture Company, who won the Grand Prix Award for a Network Rail project, drp groupStraker Films and Gorilla! Gorilla! 

The Network Rail, Life Saving Rules campaign uses CGI images of a human anatomy to deliver a hard-hitting message about what can happen when safety rules are ignored. Many of the winners on the night used video to affect their audience emotionally. Another of The Edge Picture Company’s gold-winning campaigns for Mass Transit Railway, the rapid transit railway system in Hong Kong, was equally hard-hitting as it imagined the death of an MTR employee killed at work and the devastating effect of this accident on his family.

The Lendwithcare Christmas Vouchers video, by Woodsfilm for Care International UK, also won gold in two categories and uses stop motion animation to tell a story about the role of Lendwithcare, which helps entrepreneurs to work their own way out of poverty. The video shows how buying gift vouchers at Christmas is an easy way to help the cause. The video won gold in both the ‘Charity and not-for-profit’ and the ‘Promotion and sales’ categories.

EVCOM CEO Marco Forgione says, “The inaugural EVCOM Screen Awards built on the successes of the IVCA Awards but allowed a clearer focus on the art, craft and impact of film as a key communication tool for organisations and brands. The range of clients represented at the Awards shows just how important film and screen based communication is as a business tool.”

For the full list of winners, visit the EVCOM website.

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