For communications professionals, reputation is everything, so it is important to analyse and demonstrate exactly what reputation means to a business in terms of corporate value. The advantages of a strong reputation range from improved resilience in the face of a crisis to an advantage against competitors.

This Thursday (2 July) a Trust & Reputation conference hosted by Populus Perspectives, a programme of research and events intended to shed light on topical and contentious issues, will bring in a host of industry leaders and experts who will share their experiences of building a strong reputation and how that directly affected their businesses.

Speakers on the day include Graham Beale, CEO at Nationwide, who will give a boardroom perspective on how reputation management should sit at the heart of the organisation, Sir Nigel Knowles, global co-chairman at DLA Piper, who will focus on the trust relationship between both business and the media and business and government and Nick Hindle, senior vice president, chief communications officer at McDonald’s, who will share his personal experience rebuilding McDonald’s reputation.

Also speaking on the day are Sir Brendan Gormley, chair at INGO accountability charter, David Wheldon, chief marketing officer at RBS and Rita Clifton, chairman at Populus and BrandCap. There will also be several panel discussions held on topics such as identifying reputational risks and changing attitudes toward responsible capitalism.

The one day conference will be held on 2 July at etc. venues in Marble Arch. For more information or to buy your tickets, visit the website.