The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise.

A brand image needs to be constantly monitored, upheld and implemented across every single brand touchpoint. By doing this the organisation can benefit from improved engagement with all of its stakeholders, both internal and external.

Since it began in 2010, the Transform Awards has recognised brands that have evolved, its recognised strong visual identities, packaging, signage and much more. This year’s categories include new categories, ‘Best place or nation brand’ and ‘Best use of typography’. The awards recognise organisations in every sector that demonstrate an excellent brand management strategy.

The shortlist for Transform Awards Europe has just been revealed, and companies with the potential to take trophies home include Tesco, UBS, Marks & Spencer, Lush Cosmetics and Lloyds Banking Group. Moroccan National Tourism Office is shortlisted for ‘Best place or nation brand’ with agency Spring.

Agencies who have received multiple shortlisted entries include Rufus Leonard, Goosebumps Brand Consultancy, The Clearing, The Allotment, Appetite, Bell and Living Group. Non-profits, including Breast Cancer Now and SafeLives, a charity dedicated to ending domestic abuse, have also made the shortlist.

Held at The Brewery venue in London, the awards will provide the opportunity for branding professionals from all over Europe to meet and celebrate their work. The Transform Awards have grown to encompass new territories and are now held in the MENA, APAC and North America regions, as well as in Europe. While the Transform Awards MENA is accepting entries until 10 February – with the early deadline falling on 21 January – Transform North America and Transform APAC will soon launch their 2016 programmes.

A Transform Europe conference will precede the 2016 awards, with speakers on topics such as; communicating brand values to a multinational audience, creating a brand that can outlive changes to its products and services and a session on branding case studies from previous Transform Awards-winners. The Transform conferences are a great opportunity for professionals in the branding, design and communications industries to see what their peers are up to and to gain inspiration for the ongoing development and betterment of their own branding projects. Book your Transform conference tickets here.

The Transform Awards Europe will take place on the evening of 22 March 2016. Click here to book your place or for any information regarding the Transform Awards, please contact the Transform events team on +4420 7998 6263

Full Transform Awards Europe shortlist below:

CONTENT

Best use of a visual property

AQA and Bell

Breast Cancer Now and The Clearing Consultancy

Christ Church Primary School and Living Group

European Flavours & Fragrances and Frank, Bright & Abel

Regent Street and Small Back Room

UEFA/TEAM Marketing: Radiant Studios and Radiant Studios Ltd

Best brand architecture solution

Lorton Entertainment and Brand and Deliver

Nuffield Health and Handsome Brands

Best use of copy style/tone of voice

Carbon Law Partners and Writers

eir and Moving Brands

Hft and Clout Branding

Schillings and Goosebumps Brand Consultancy

Tesco and The Clearing Consultancy

UBS and The Writer

Best brand experience

Commvault and McMillan

Dance East and Spring

eir and Moving Brands

Morrisons and M Worldwide

TCS Amsterdam Marathon and Tata Consultancy Services

Best use of packaging

Lindt & Sprüngli and DewGibbons+Partners

Marks & Spencer and DewGibbons+Partners

Merck and Creative Leap

Durex and Brand Union

Best wayfinding or signage

Dance East and Spring

Embassy Gardens and Endpoint

Green Park and Endpoint

Best use of audio branding

Åhléns City Stockholm and Lexter Ljuddesign

Wiener Linien and

SOUND STRATEGY

Best use of typography

Eastwick and McMillan

Lush Cosmetics and Dalton Maag

MOL Group and Gilmar Wendt

Nuffield Health and Handsome Brands

S Evans & Sons and Studio Jo and Co

Best place or nation brand

Moroccan National Tourism Office and Spring

PROCESS

Best external stakeholder relations during a brand development project

BBC Newsbeat and Moving Brands

One Family and Goosebumps

Brand Consultancy Outsmart and Goosebumps Brand Consultancy

TCS Amsterdam Marathon and Tata Consultancy Services

Think Young and Tata Consultancy Services

SapientNitro

Best internal communication during a brand development project

Atkins and Appetite

Clarity Travel Management and Row-A Fusion

JV and Bell

Lloyd’s Banking Group and Rufus Leonard

Best implementation of a brand development project

eir and Moving Brands

io oil & gas consulting and Bisqit

Lloyd’s Banking Group and Rufus Leonard

Natilik and Rufus Leonard

One Family and Goosebumps Brand Consultancy

Outsmart and Goosebumps Brand Consultancy

TCS Amsterdam Marathon and Tata Consultancy Services

Best implementation of a brand development project across multiple markets

Le Boat and SomeOne Suez

Environment and GLIMMA

STRATEGY

Best creative strategy

Breast Cancer Now and The Clearing Consultancy

eir and Moving Brands

Moroccan National Tourism Office and Spring

Outsmart and Goosebumps Brand Consultancy

SafeLives and PIN Creative

TSB and Joint

Best brand evolution

Ashurst and Living Group

GAM and Sigel+Gale

Jardiland and WIPbrands

Merck and Creative Leap

TSB and Joint

Best strategic/creative development of a new brand

Barkers and Handsome Brands

Bridge Partnership and The House

Dogs for Good and FleishmanHillard

Fishburn Caledonian Sleeper and Weber Shandwick

Best naming strategy

British Gas and The Writer

eir and Moving Brands

Givergy and Living Group

One Family and Goosebumps Brand Consultancy

Outsmart and Goosebumps Brand Consultancy

SafeLives and PIN Creative

TYPE

Best corporate rebrand following a merger or acquisition

Amec Foster Wheeler

Breast Cancer Now and The Clearing Consultancy

One Family and Goosebumps Brand Consultancy

Wren Sterling and Living Group

Best brand development project to reflect changed mission/values/positioning

BigHead and Clout Branding

Christ Church Primary School and Living Group

DPD and Lippincott Rowcroft and The House

S Evans & Sons and Studio Jo and Co

Best brand consolidation

Bauer Media Group and The Allotment

Doxense and Brand Brothers

DPD and Lippincott

ODEON and Rufus Leonard

Premier Inn and Rufus Leonard

TH White and The House

Best rebrand of a digital property

Airbus Group SE and Aperto AG

Grupa Wirtualna Polska and BNA

NTT DATA Digital and Pajama Ltd

Outsmart and Goosebumps Brand Consultancy

Telenor Bulgaira and Pajama Ltd

SECTOR

Best visual identity from the charity/NGO/non-profit sector

Dance East and Spring

Dogs for Good and FleishmanHillard Fishburn

Enfield Borough Council and Bell

Fight for Sight and Rufus Leonard

Royal Albert Hall and BrandPie

Stand Against Violence and The Cernis Collective

Best visual identity from the education sector

Christ Church Primary School and Living Group

Imperial College Business School and OPX

University of Warwick and Frank, Bright & Abel

Best visual identity from the energy & extractives sector

io oil & gas consulting and Bisqit

MOL Group and Gilmar Wendt

Puma Energy and MerchantCantos

Best visual identity from the financial services sector

CFM and Living Group

One Family and Goosebumps Brand Consultancy

Pariti and Brand and Deliver

Treuco and Branders Group

AG Wren Sterling and Living Group

Best visual identity from the healthcare & pharmaceutical sector

Independent Midwives UK and Nalla Design

Merck and FutureBrand

Nuffield Health and Handsome Brands

Best visual identity from the industrial & basic materials

BigHead and Clout branding

BJS Storage & Distribution and Moirae Creative Agency

European Flavours & Fragrances and Frank, Bright & Abel

TH White and The House

S Evans & Sons and Studio Jo and Co

Best visual identity from the professional services sector

Atkins and Appetite

Chartered Insurance Institute and Rare Breed

Doxense and Brand Brothers

NTT DATA Digital and Pajama

Purcell and Kimpton Creative

Best visual identity from the property sector

Liberty Living and Bisqit

Regent Street and Small Back Room

Best visual identity from the retail sector

Barkers and Handsome Brands

Breville and FleishmanHillard Fishburn

Jardiland and WIPbrands

Land Rover and Brand Union

Revelation! And Mammal & The Cernis Collective

Sottini (Ideal Standard) and Conran Design Group

Best visual identity from the technology, media & telecommunications sector

.tickets and Nalla Design

Datum and Gilmar Wendt

eir and Moving Brands

Givergy and Living Group

Logitech and DesignStudio

Outsmart and Goosebumps Brand Consultancy

Best visual identity from the travel & leisure sector

Clarity Travel Management and Row-A

Etihad and Landor Associates

Moroccan National Tourism Office and Spring

Shangri-La Hotel and Brand Union