THURSDAY 24 OCT 2019 4:27 PM


From changing lives to hip-hop rhymes, here’s our pick of the latest in video communications. For more from #CommunicateLens, follow @Communicatemag.

DBS Bank

Singapore-based DBS Bank released the latest episode in its Sparks web series on ‘everyday heroes’ this week. The video series is inspired by true stories and depicts people who are making a difference to the lives of others, the company said.

‘The Trash Princess’, the fourth episode of season two, is a 13-minute video on sustainability and fast fashion in its home country. It was inspired by young social enterprise RemakeHub, which transforms trash into sustainable materials for lifestyle products, such as clothing. The video focusses on a “feisty young woman determined to make a lasting change in the trend-obsessed world of fashion” showing how her bank has helped her fulfil her dream, DBS added.



Data company Commvault is using video to bring its new identity and tone of voice to life, which was designed by McMillan and launched last week. The agency also produced the video. Commvault's new value proposition ‘Be ready’ was conceived to communicate its readiness to protect, manage and use data, the agency said.

The video focuses on the way data influences people's lives and showcases the branding, which is to feel more human and contemporary, the agency added.



HBO has released a series of videos designed to destigmatise mental illness and encourage conversation around mental health, in partnership with the US National Alliance on Mental Illness. The videos feature characters from HBO’s top shows and are part of the campaign ‘It’s OK’, which urges people to talk about their mental health issues. “It’s more common than you think. And it’s OK,” is the strapline of the first film.

The video campaign also includes ‘doctor commentaries’, in which clinical psychologist Dr. Ali Mattu comments on scenes from HBO shows, such as Euphoria, the Sopranos and Game of Thrones. The network has also started adding mental health disclaimers before selected programmes including the Sopranos, Boy Interrupted, Euphoria, Barry and Girls.


US pharmaceutical firm Abbott has worked with rapper Dwayne Reed in the US to reach younger audiences and promote its ‘Future Well Kids’ programme. The initiative, run by Abbott employee volunteers, was designed to raise awareness of noncommunicable diseases and encourages young people to develop good habits early in life, the company said.

The short film ‘Stay Healthy’ is narrated in verse by Reed to the rhythm of a hip-hop beat.


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#CommunicateLens: 21 November
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