The Chartered Institute of Public Relations Greater London Group, which provides opportunities for PR professionals in London to network, has announced it will be hosting an online conference for its members and other PR practitioners across the sector. During the CoronaCon conference industry leaders will discuss the issues PR practitioners have faced during the Covid-19 pandemic, including how the industry has responded to the changing working environment.
UK-based mental health charity Mind has partnered with National Tea Day to encourage people to talk about their mental health ‘over a cuppa.’ The campaign is meant to raise awareness of the importance of mental health and to emphasise that having a conversation about mental health can be as simple as sitting down for a cup of tea.
In a recent survey conducted by Campus Society, the UK’s leading social network for university students, students ranked the top 10 brands they admired most and why, with Nike, Apple and Adidas topping the list.
Corporate partnerships, when done well, demonstrate a clear alliance of corresponding values, identities and interests. It's a strategic move that allows a company to identify itself with another company it admires, allowing for new creative endeavors and potentially attracting new customers from the partner company’s base.