UK-based mental health charity Mind has partnered with National Tea Day to encourage people to talk about their mental health ‘over a cuppa.’ The campaign is meant to raise awareness of the importance of mental health and to emphasise that having a conversation about mental health can be as simple as sitting down for a cup of tea.

In a recent survey conducted by Campus Society, the UK’s leading social network for university students, students ranked the top 10 brands they admired most and why, with Nike, Apple and Adidas topping the list.

Corporate partnerships, when done well, demonstrate a clear alliance of corresponding values, identities and interests. It's a strategic move that allows a company to identify itself with another company it admires, allowing for new creative endeavors and potentially attracting new customers from the partner company’s base.

Strategic partnerships between charities and corporations can make a significant difference, while also engaging and uniting employees under a common objective.