NEWS

From award-winning documentaries to strategically crafted brand films, Ark Media Group is bringing cinematic flair to the corporate video landscape. As part of Communicate magazine's ongoing spotlight on the UK Top 50, the agency shares how it's hoping to set a new standard in visual communications.

As attention spans wane and appetites for snappy visual content grow, corporate film agencies have been busily re-thinking the craft of corporate storytelling. Those leading the way this year were celebrated in the UK Top 50 ranking, and so we are shining a spotlight on their work, beginning with Affixxius. Here, the agency describes how its blend of technical expertise and storytelling is designed to create "moreish" visuals that remain with audiences long after the credits.

NEWS FILTERS

The 2014 Digital Impact Awards is now receiving entries for its prestigious awards event.
The Dubai Lynx Awards has announced its shortlist, with the winners collecting their trophies at the annual Dubai Lynx International Festival of Creativity dinner tomorrow (March 12) night.
Majid Al Futtaim (MAF) recently revealed a new brand direction that aimed to unite its large and diverse range of retail and leisure companies under the one brand identity; MAF.
As its name suggests, Air Inuit plays an essential role connecting the Inuit-populated Nunavik coastal regions with the rest of Quebec, Canada, and it is this cultural influence that has had the biggest impact on the airway’s recent rebrand.
Greater diversity within the communications industry would not only be beneficial on a social scale, it also makes perfect business sense.
Ford’s customer facing dealership group, Ford Retail, will be rebranding across its 65 UK sites under new brand name TrustFord.
The brightest of PR’s young professionals are to be given the chance to compete for an honour at the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards – taking place during the Cannes Lions International Festival of Creativity.
Jaguar’s 2014 Super Bowl commercial ‘Rendezvous’ became a viral success this week when it united legendary actors such as Ben Kingsley and Tom Hiddleston with an Oscar winning director in Tom Hooper.