NEWS

WEDNESDAY 3 DEC 2025 9:09 AM

WHY INCLUSIVE DESIGN IS ESSENTIAL AT UNILEVER

On the day of the Digital Impact Awards, Rebecca Pardon speaks to Marc Powell, who leads Unilever’s Global Accessibility Centre of Excellence. Powell explains the early impact and why inclusive design is becoming essential for a modern consumer brand. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 1 DEC 2025 1:00 PM

HOW AI IS TRANSFORMING THE ANNUAL REPORT

Ahead of the Digital Impact Awards, Rebecca Pardon speaks with Clive Bidwell, strategy director at Friend Studio. He describes a shift toward fully digital, regulation-ready reporting: cleaner code, smarter workflows and annual reports designed for search engines, smartphones and AI rather than the printing press. Interviews for the Digital Impact Awards produced by Kinura.

BY REBECCA PARDON

NEWS FILTERS

THURSDAY 29 AUG 2013 9:21 AM

CORPORATE ENGAGEMENT AWARDS SHORTLIST ANNOUNCEMENT
The shortlist for the Corporate Engagement Awards 2013 has been announced and with a doubling in entries this year, the competition has been exceedingly tough.
BY MELANIE SMITH
WEDNESDAY 28 AUG 2013 10:44 AM

#BINTHEBEDS
Liverpool City Council’s new sunbed awareness campaign, named ‘The look to die for?’, has announced that its creative and copywriting support will be undertaken by Cheshire-based advertising agency ‘we are air’.
BY MELANIE SMITH
WEDNESDAY 21 AUG 2013 10:03 AM

LIBRARY IN THE LOWRY, LITERALLY
In the days when Kindle editions are beginning to out-popular the physical page-turning and musty smell of a classic hardback, a “Pop-Up Library” provides an easy way for people to be reminded of their literal roots.
BY MELANIE SMITH
TUESDAY 20 AUG 2013 2:05 PM

CONTRACT DROPPED AS SPONSOR VAULTS TO CONCLUSION
Nike has been caught in yet another sponsorship scandal, this time involving Brad Walker, the US record-holder for the pole vault.
BY MELANIE SMITH
TUESDAY 20 AUG 2013 11:21 AM

PUNCHY PARTNERSHIP BETWEEN NGO AND TV CHANNEL
A partnership has been announced between the NGO that specialises in combining boxing with personal development, Fight for Peace and BoxNation, a subscription-only boxing channel.
BY MELANIE SMITH
MONDAY 19 AUG 2013 3:12 PM

'GROUPS', ACQUISITIONS AND MERGERS
It was announced this morning that British digital corporate communications agency The Group merged with Addison as part of its recent acquisition by WPP.
BY MELANIE SMITH
MONDAY 19 AUG 2013 11:36 AM

THE FUTURE OF APP TECHNOLOGY
Until around five years ago, corporate communications knew no other means than their standard company website.
BY MELANIE SMITH
MONDAY 19 AUG 2013 10:49 AM

CORPORATE REPORTING BECOMES INTERACTIVE
Corporate communications agency Radley Yeldar have unveiled their recent work on re-focusing Vodafone’s branding strategy.
BY MELANIE SMITH
FRIDAY 16 AUG 2013 12:05 PM

SAUDI ARABIAN COFFEE COMPANY MAKEOVER
Popular Middle Eastern coffee, herb and spice company Bafarat is on the brink of revealing its transformation from a family-owned Saudi-based business into a global brand, orchestrated by international design company Blacksheep.
BY MELANIE SMITH
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