These categories benchmark the understanding, measurement and evaluation of communications campaigns
Best data insight from a communications campaign (one-off)
This category recognises the insight gained from the data of a specific issue, project or campaign. Submissions can focus on the process of attaining data or the insights gained from it.
Best data insight from communications activity (ongoing)
This category recognises the insight gained from the ongoing understanding, measurement or evaluation of data. Submissions can focus on the process of attaining data or the insights gained from it
Best data insight from an integrated campaign
This category rewards organisations that have effectively used of communicated data in a specific or strategic campaign across social and traditional media channels.
Best real-time response
Honouring companies that effectively used data insights and media monitoring to detect and respond to crises and critical issues in real-time.
Best media coverage impact assessment
Best assessment of the impact of media coverage on corporate reputation and objectives
Best data-driven competitive intelligence
Recognising the use of media insight and monitoring to gain valuable competitive intelligence and insights
These categories benchmark the use of data as part of their communications strategy to reach their stakeholders
Best use of data to assist reputation management
This category rewards instances where the primary use or communication of data has been to manage or develop the reputation of an organisation
Most innovative use of data
This category recognises and rewards organisations that have used, measured or communicated data in new innovative or creative ways
Best data-driven corporate storytelling
For the most compelling and engaging corporate storytelling that leverages data effectively
Best data-driven corporate reporting
Recognising excellence in incorporating data visualisation and insights in an annual report
Best data-driven internal communications
Recognising excellence in incorporating data visualisation and insights to engage and inform employees effectively
These categories benchmark the way organisations communicate their data to their various audiences
Most innovative format to display data
This category recognises innovation in visualising data. Submissions can either show creativity in the visualisation of the data or the platform through which the data is displayed.
Best interactive data display
This category recognises creativity and strategic use in the role that interactivity can play in the communication of data.
Best use of animation
This category recognises the role that animation can play in the communication of data.
Best visualisation of data
The category rewards organisations that have brought their communications to life through effective visualisation of data. Organisations can include (but are not limited to) graphs, charts, diagrams, cartography, iconography and symbols.
The Grand prix will be awarded to the organisation who has demonstrated the best overall use of data in corporate communications. This award cannot be entered.
Align your brand with this annual celebration for the corporate communications community.
We have a number of sponsorship options available to you. Call us to find out more.
Publisher of Communicate magazine and founder of the Lens Awards
call: +44 (0)20 3950 5356
If you are interested in being a supporting partner of the Lens Awards please email Michelle Manton at firstname.lastname@example.org