CATEGORIES

Data Insight

These categories benchmark the understanding, measurement and evaluation of communications campaigns

Best data insight from a communications campaign (one-off)
This category recognises the insight gained from the data of a specific issue, project or campaign. Submissions can focus on the process of attaining data or the insights gained from it.

Best data insight from a global communications campaign (one-off)
This category recognises the insight gained from the data of a specific issue, project or campaign. Submissions can focus on the process of attaining data or the insights gained from it.

Best data insight from communications activity (ongoing)
This category recognises the insight gained from the ongoing understanding, measurement or evaluation of data. Submissions can focus on the process of attaining data or the insights gained from it.

Best data insight from global communications activity (ongoing)
This category recognises the insight gained from the ongoing understanding, measurement or evaluation of data. Submissions can focus on the process of attaining data or the insights gained from it.

Best crisis communications data insight
This category rewards organisations that used data during part of a crisis communications programme. Data may have been used in the identification, planning or communications of the crisis communications.

Best social media data insight
This category recognises the role that social media can play in the use or communication of data.

Best data insight from an integrated campaign
This category rewards organisations that have effectively used of communicated data in a specific or strategic campaign across social and traditional media channels.

 

Data Use

These categories benchmark the use data as part of their communications strategy to reach their stakeholders

Best use of data to assist reputation management
This category rewards instances where the primary use or communication of data has been to manage or develop the reputation of an organisation.

Best corporate storytelling through data
This category rewards those organisations that have put data at the heart of their content communications strategy, using data to enhance or control their narrative and storytelling communications.

Best data-driven change management programme
This category rewards those who have used or communicated data to implement structural change within their organisation.

Best data-led employee engagement
This category rewards organisations that have used data effectively to communicate or engage with their employees.

Best investor-targeted use of data
This category rewards organisations that have used data effectively to communicate or engage with their investors.

Most innovative use of data
This category recognises and rewards organisations that have used, measured or communicated data in new innovative or creative ways.

 

Data Communications

These categories benchmark the way organisations communicate their data to their various audiences

Most innovative format to display data
This category recognises innovation in visualising data. Submissions can either show creativity in the visualisation of the data or the platform through which the data is displayed.

Best interactive data display
This category recognises creativity and strategic use in the role that interactivity can play in the communication of data.

Best use of animation
This category recognises the role that animation can play in the communication of data.

Best visualisation of data
The category rewards organisations that have brought their communications to life through effective visualisation of data. Organisations can include (but are not limited to) graphs, charts, diagrams, cartography, iconography and symbols.

Best visualisation of data within corporate reporting
This category rewards organisations that have effectively communicated complex data within their annual and other corporate reports.

 

Grand prix

The Grand prix will be awarded to the organisation who has demonstrated the best overall use of data in corporate communications. This award cannot be entered.