Proof-read your pdf

  • Although it may sound obvious, don’t let your entry down with a typo
  • Check all organisations’ names are spelt correctly
  • Ensure the correct category is clearly stated on your pdf
  • If you reference a video be sure to supply the link. Ensure links have no expiry date, and the login details have been supplied
  • Do not submit entries with other organisations’ awards logos on them


Stick to the objective

  • The most successful entries relate their results back to the original objectives
  • Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief or category
  • Clear objectives ensure the judges can appropriately assess the results


Use convincing but informative language

  • By utilising clear language, you have the ability to engage and honestly persuade the judges that your project is a winner
  • Try to avoid unnecessary jargon
  • Be original


Provide accurate and clear information

  • Ensure all cross-referenced information matches up, as our expert panel of judges will thoroughly check this. For instance, make sure your visual evidence doesn’t contradict the entry statement
  • You should ensure you touch on all of the criteria (objective, research and planning, creativity and innovation, strategy and implementation and results) mentioned in the entry guide in a clear and concise way. The judges will score your entry based on these criteria.
  • It is preferable to provide actual figures rather than percentages. If you do use percentages, make sure you provide the judges with a clear context of the audience and sector. This will allow the judges to understand and make better sense of your entry
  • Stick to the word count to succinctly deliver your message. Our judges will have a large number of entries to read and evaluate


Tailor your entry to fit the category

  • If you are entering one project into multiple categories, make sure you adapt your entry to fit each category
  • If you are submitting a long-term project, please be clear about which stage of the project you are entering. The project’s strategy must have been developed, launched or carried out between August 2022 and February 2024


For further guidance on crafting your entry, download the entry and information guide here.


Need help with creating your awards entry? Our supporting partner, Boost Awards can help with just that. Find out how their team of awards experts can help here.

Please contact Aaron at aaron.alderton@communicatemagazine.co.uk or +44 (0)20 3950 5356 for any queries regarding entries​ and advice on categories to enter.


Align your brand with this annual celebration for the corporate communications community.

We have a number of sponsorship options available to you. Call us to find out more. 


Andrew Thomas

Publisher of Communicate magazine and founder of the Lens Awards

email: andrew.thomas@communicatemagazine.co.uk

call: +44 (0)20 3950 5356


If you are interested in being a supporting partner of the Lens Awards please email Finley Chesson at finley.chesson@communicatemagazine.co.uk