Best internal communications campaign

Best ongoing commitment to internal communications  

Best internal communications campaign across multiple markets

This award goes to the single campaign or project that best exemplifies excellence in internal communications. Judges will look for clear objectives, a creative- strategic approach and well-defined results.

The recipient of this award is the team or organisation that best proves a long-term commitment to high standards in internal communications. Entries should discuss work done over a long term, either on one campaign or several.

The entry that shows excellence in internal communications in more than one market will receive this award. For example an entry could be from the UK and discuss work done in other markets. Entries can come from any country within the European region. 

Best communication of change or business transformation

Best internal communications in a crisis

Best intranet

This award recognises those campaigns or programmes that successfully aid a business in a time of change. Entries should clearly state the challenge and objectives and have results that speak to those starting points.

This award will celebrate the best internal communication after or during a crisis. Entries should discuss the crisis as well as the impact the internal communications approach had on the organisation.

Recipients of this award will demonstrate best practice in intranet development, management and implementation. Judges will look for creativity as well as the ability of the intranet to cater to each organisation’s unique needs.

Best use of mobile or apps

Best use of video and animation

Best use of social media

This award will go to the entry that demonstrates excellence in the development or management of a mobile campaign or internal app. Entries should discuss the creative or innovative approach taken with regards to the use of these platforms.

Entries in this category should exemplify excellence in the production, creation and dissemination of film. The film should be used for internal communications purposes and clear results should be included in the entry.

This award will go to the entry that demonstrates the most effective use of social media. The social platform can be existing, bespoke or internal, but a strong strategy should be evident from the entry.

Best event

Best internal publication: Print

Best internal publication: Digital

This award goes to the entry that presents the most effective internal communications event. The event can be team, region or company-wide, but it should discuss the objectives and results, proving how the event made an impact for the internal audience.

Winners of this award will set the benchmark in print communications for the internal audience. Entrants may submit an internal publication, poster campaign, white paper or other printed material.

Winners of this award should exemplify excellence in the production of an internal publication with a digital distribution model. Entrants may submit an internal publication, digital campaign, white paper or other digital material.

Best innovation

Best alignment of internal communications with external messaging

Best evaluation process of internal communications

The best innovations in internal communications will be judged on their creativity, their problem-solving approach, their ability to meet the challenges expressed in the entry and the impact they ultimately had on the organisation.

This award goes to those entrants who best align the internal communications strategy with their organisation’s external brand or communications. Judges will examine the collaborative approach and the alignment of messaging.

Entrants in this category should demonstrate excellence in evaluation of internal communications. The evaluation process should be able to measure the impact of a campaign as it relates to that campaign’s objectives.

Best use of content

Best use of data

Best engagement of brand ambassadors

This award will recognise best practice in content development for the internal audience. Entries may include CEO or leadership blogs, social media discussions, campaign content or other instances of content development.

This category rewards organisations that have used data effectively to communicate or engage with their internal audience.

The winner of this award will show best practice in identifying, working with and encouraging retention of brand ambassadors within an organisation. Judges will look for creativity in recruitment and retention of ambassadors.

Best use of storytelling

Best evaluation

This award will go to the organisation that best uses narrative or storytelling to engage the internal audience. Entries should discuss why that approach was taken and explore its impact on the organisation.

This category rewards organisations that have built effective or creative evaluation systems into their IC programmes, strategy or campaigns.

The following categories are sponsored and judged by CIPR Inside

CIPR Inside Internal Communicator of the year

CIPR Inside Internal Communications Team of the Year

This award is presented to an internal communications professional who has made the greatest impact to their company’s or client’s internal communications. This is a CIPR Inside award and will be judged and presented by CIPR Inside

The recipient of this award is the team or organisation that best proves a commitment to high standards and a contribution to their company’s or client’s internal communications. This is a CIPR Inside award and will be judged and presented by CIPR Inside

This award is given to a business leader who understands the importance of internal communications. The winner of this award will demonstrate a track record of engaging their organisation’s workforce.  This is a CIPR Inside award and will be judged and presented by CIPR Inside.