We are living in an age of data. Data influences the way communications is developed and implemented, as well as how it is evaluated. Increasingly it impacts the management of corporate reputation and is helping define brand, social media and PR strategy. But how are companies approaching the analysis, use and communication of that data?
Timed to coincide with the inaugural DataComms Awards presentation, this conference will explore best practice in the use of data in communications. It will examine the changing role of the corporate communicator and the ways in which data can be better integrated into a communications strategy. Speakers will explore evaluation strategies, data visualisation, data aggregation and data analysis, together with the role of data in their organisations, leadership and the changing nature of corporate communications.
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