Director and Co-founder
Stuart is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in PR technology, reputations and relationships, measurement and evaluation, and crisis communications.
He is co-founder of Purposeful Relations, a digital transformation consultancy for public relations, communications and corporate affairs. Stuart provides strategic counsel, professional development and training to corporations, not-for-profits and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia.
Stuart is an early adopter and in 2003 started one of the world’s first PR blogs, stuartbruce.biz, which he still publishes today. He continues to pioneer and today he is working on how PR can use AI, data, analytics, blockchain, AR, VR and other new technologies.
Chief data reporter
The Financial Times
John Burn-Murdoch is the Financial Times’ chief data reporter, and creator of the FT’s coronavirus trajectory tracker charts. He has been leading the FT’s data-driven coverage of the pandemic, exploring its impacts on health, the economy and wider society. When pandemics are not happening, he also uses data and graphics to tell stories on topics including politics, economics, climate change and sport, and is a senior visiting fellow at the London School of Economics’ Data Science Institute. In our opening session, John talks about the way data is being brought to life in the FT’s newsroom and shares his views on how intelligent and engaging use of data holds enormous value for the communications industry.
Matthew Couchman has over 20 years' experience in the communications insight sector. Starting his career in the sports research industry, delivering key performance data to both event organisers and commercial sponsors, Matthew moved into the communications insight sector. Whilst working for companies including Kantar and Cision, Matthew has implemented and managed several global monitoring and research accounts across a range of leading clients from multiple sectors including media, pharma, FMCG and not-for-profit, and advises on data integrity and delivery so each recipient can make data-driven decisions.
Chief client officer
As a specialist brand and digital consultant for the financial and professional services and technology sector, Greg has helped clients communicate internally and externally through effective branding and communications for over 25 years. Having led many strategic brand and digital projects for clients all over the world, Greg is a creative strategic thinker with a passion for listening, challenging, understanding and interpreting client needs into distinctive, benefit-led, brand and digital communications.
Founder and MD
Sam Knowles is the founder of data storytelling consultancy Insight Agents. He helps organisations make better use of data – in how they communicate and in how they develop innovative products and services. An established and sought-after speaker, trainer, and podcaster, Sam co-founded and co-hosts the Small Data Forum podcast. He is a Fellow of the Royal Society of Arts and the Professional Speaking Association.
Sam is the author of the ‘Using Data Better’ trilogy of books, published by Routledge. This includes the 2018 best-seller Narrative by Numbers, the critically-acclaimed sequel from 2020, How To Be Insightful, and the eagerly-awaited Asking Smarter Questions, published in August 2022.
Director of research and analytics
Marianne Morgan has almost 20 years of communications measurement experience – spending a decade as a PR practitioner before setting up the central research and analytics function at UK PR agency Citypress from scratch nine years ago.
She is a former board director of the Association for Measurement and Evaluation of Communications (AMEC) and her team won Small Research and Measurement Team of the Year at the 2021 and the 2019 global AMEC awards.
She has advised brands including Aldi, Lloyds Banking Group and Coca-Cola on best-practice measurement and is a regular speaker on the topic. She has also been commissioned as an expert witness to provide media analysis and due diligence for a number of criminal prosecutions.
Her current role includes overseeing Citypress’ research and analytics offering – ensuring it is in line with global best-practice – as well as providing senior-level consultancy to clients and developing new measurement methodologies.
Mike is an experienced communications professional, having devised strategy and campaigns for brands large and small. He has both agency and client-side experience, having previously been Managing Director at ENGINE I MHP, Executive Director at Cicero Group and part of the communications team at Betfair during its high-growth phase pre-IPO.
Mike started his career working on political campaigns in the United States, was previously a member of the PRCA’s PR and Communications Council, the industry leadership body, and was Chair of the London Branch of the University of Bristol Alumni.
As CEO of Caliber, a Copenhagen-based reputation analytics firm, Shahar helps organizations build a strong corporate character through providing a mix of strategic consulting, stakeholder insights and digital solutions. He has an MBA from Columbia Business School and over 20 years of experience working at leading consultancies in New York, London and Copenhagen – advising some of the world’s largest companies in the areas of marketing, communications, business strategy and stakeholder relations.
Shahar’s activity in the areas of reputation management and corporate branding extends to public speaking in industry events, publication of thought leadership and guest lecturing at academic institutions like the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University in Berlin and Erasmus University Rotterdam.
Director, Global Communications
Philip Morris International
Adam has more than 20 years’ experience in strategic communications. He founded his own digital agency in 2013 and has also worked with several of the major agency groups in both Australia and the UK. Most recently he has joined Philip Morris International to assist with the company’s transformation towards its goal of achieving a smoke-free future.
During his career data has played an integral role, especially digital performance data. He is especially passionate about the unification of data to help paint a fuller picture, enabling better decisions to be made before, during and after campaigns.
Adam also founded a digital media blog in 2011 which won several awards and was ranked in the AdAge Power 150 for a number of years.