Last weekend the Guinness World Record for largest cake sculpture was broken by Fairy and the Make-a-Wish charity. The huge cake was eaten by 12,000 people, and their plates were washed up using one bottle of Fairy liquid.

The record was intended to raise awareness of Make-a-Wish’s annual Bake-a-Wish fundraising effort. The campaign encourages people to bake and sell cakes in order to raise money for the charity.

The record-breaking cake was built in London’s Westfield shopping centre and was eaten by weekend shoppers who were encouraged to give a small donation towards the Make-a-Wish foundation in return for their slice.

Make-a-Wish grants wishes to terminally ill young people and their families. The charity has been partnered with Fairy for over a decade.

Amanda Williams, director of fundraising at Make-a-Wish comments, “We enjoy a very strong partnership with Fairy and I think the scale of this project and the funding it has achieved for Make-a-Wish demonstrates this.”

Fairy is a Proctor & Gamble (P&G) product. The record-breaking attempt would have been an excellent opportunity for the public to become more familiar with the Fairy product and the charity partnership. Assistant brand manager for Fairy UK, Tim Rothwell says, “Breaking the Guinness World Record title for the largest cake sculpture was an ambitious project but we are thrilled that the hard work paid off and that Fairy now holds an official record.”