THURSDAY 2 APR 2015 3:18 PM


The shortlist for the CIPR’s Excellence Awards 2015 has been announced in anticipation of the event in June. Creative public relations agencies, Tin Man and Hope&Glory, have received the most nominations with six apiece.

Commenting on the shortlist announcement, Paul Mylrea, director of communications at the University of Cambridge, says, “It is the next stage of the process; the face-to-panel interviews that really sets the CIPR Excellence Awards as a standard-bearer, above any other international public relations awards.”

He says, “The judges find that meeting finalists, and hearing directly from individuals about their campaigns gives a valuable insight into each entry. These interviews bring the entries to life and are vital in helping us identify the best strategic thinking, creative excellence, and outstanding execution in our industry today.” The judges will pay particular attention to measurement and evaluation, but say they will award a score of zero for any use of AVEs in awards entries.

Brands2Life, Hotwire, Lansons and Pegasus are competing for the title of ‘Outstanding large public relations consultancy’. Competing for the most ‘Outstanding in-house public relations team’ are, Alder Hey Children's NHS Foundation Trust, Diabetes UK, The City of Edinburgh Council, VisitScotland, Vodafone Group and Western Power Distribution.

The awards have received over 600 entries and over a third of all shortlisted entries were made by organisations and individuals based outside of London.

The awards winners will be announced at Old Billingsgate, London, on Wednesday 3 June 2015.

For the full shortlist see below:

Full CIPR Excellence Awards 2015 shortlist

Corporate and business communications campaign

  • Astellas Pharma EMEA 2015 Astellas Innovation Debate
  • Cohn & Wolfe Scottish Widows: Centre for the Modern Family Putting Family at the Heart of Finance
  • Lansons Lansons for The Co-operative Bank: "Stabilisation and fightback"
  • MRM / Lancashire County Cricket Club Launch of the Lancashire County Cricket Club Cricket Bond
  • onechocolate communications Igniting a canned craft beer trend in the UK
  • Translink Translink Life's Better

Internal communications campaign

  • Aircraft Carrier Alliance One team delivering the nation's flagships
  • Aviva with scarlettabbott Aviva with scarlettabbott - The Big Koru Conversation
  • Cisco Our People Deal
  • HEINEKEN Act for Addaction
  • Lowell Group Lowell's FAIR Journey
  • Synergy Creative Engaging employees with a new vision, values and strategy

Consumer relations campaign

  • Atomic Having a #GreatWeekend with Budget
  • Clarion Communications Aunt Bessie's chicken v beef in the battle of the batter
  • Hope&Glory Barclaycard "Smart Ass"
  • Manifest London Hello My Name is Vladimir
  • Shackleton PR Diamond In The Sky
  • Tin Man The 'Real' Apple Store at Borough Market

Public sector campaign

  • Borders Railway New tracks, new journeys, new beginnings
  • City of Lincoln Council Say No To High Cost Borrowing Campaign
  • Kirklees Council Domestic Abuse Awareness: It's Never OK
  • London Legacy Development Corporation The opening of Queen Elizabeth Olympic Park
  • TMP Coventry City Council Recruitment of Social Workers Campaign
  • Yorkshire's local authorities Yorkshire's Tour de France Grand Depart

Corporate social responsibility campaign

  • Cow MORE TH>N Return of the Green Cross Code Man
  • Hope&Glory Happy Ending Fairytales
  • Hope&Glory Landing the Eagles in the Media
  • M&C Saatchi PR Ocado: Britain's Next Top Supplier - Best Corporate Social Responsibility campaign
  • TVC Group TVC Group launched Tesco's new CSR initiative, Tesco: Eat Happy, into a challenging media environment.
  • Vodafone Group Vodafone Foundation: Connected Women

Diversity and inclusion in communications campaign

  • Clarion Communications Pride London's #FreedomTo Campaign
  • HSBC HSBC Ability Stories
  • Purplefish Launch of Represent - Promoting Change for the Future and Building an Inclusive Creative Sector

Public affairs campaign

  • Campaign for Real Ale CAMRA's Pubco Reform Campaign
  • Cancer Research UK Campaign for plain, standard packaging of tobacco products
  • Freshwater and the League Against Cruel Sports #WhatTheFox?
  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited Securing Camden's Future
  • R3 Personal insolvency solutions for 21st century debt
  • Westbourne Communications Justice Delayed Justice Denied

Not-for-profit campaign

  • Alder Hey Children's Charity The Land of Remarkable People
  • Cow Send a Cow: The Most Important Meal of Their Lives
  • Surname & Surname Dogs Trust - Microchipping Campaign
  • Tin Man The 'Real' Apple Store
  • Unity Swing The Vote by Unity for vInspired
  • WaterAid WaterAid's "It's no Joke" Campaign

Healthcare campaign

  • AXON Communciations Make Sense Campaign 2014
  • British Heart Foundation Nation of Lifesavers
  • Cohn & Wolfe / Boehringer Ingelheim Think. Act. Breathe. - Step out of the shadow of asthma
  • JPR Launching the Firefly Upsee
  • Southern Health and Social Care Trust CIPR Awards Healthcare Campaign - Look After Your Lungs
  • St John Ambulance St John Ambulance - The Chokeables

Integrated campaign

  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited Trainline Dot Gone
  • iris Launch of Robinsons SQUASH'D
  • SSAFA SSAFA's World War One commemoration 'Pack Up Your Troubles'
  • St John Ambulance St John Ambulance - The Chokeables
  • Transport for London Travel Behaviour Changes for Tour de France – Stage 3, Monday 7 July 2014
  • Unity The Look To Die For? Unity for Liverpool City Council

Global public relations campaign

  • Atomic Having a #GreatWeekend with Budget
  • BT Global Services The Art of Connecting Global Business
  • MSLGROUP Always #LikeAGirl
  • Smarts Communicate Bushmills Live
  • Stein IAS Trelleborg Marine Systems - The performance people
  • Vodafone Group supported by Golden Goose PR THE 30TH ANNIVERSARY OF THE UK'S FIRST MOBILE PHONE CALL

Issues or crisis management

  • Department of Health, NHS England, Public Health England Ebola Health Communications
  • DFID Communicating the UK Government's response to the Ebola crisis in Sierra Leone
  • Lansons Lansons for The Co-operative Bank: "Stabilisation and fightback"
  • PLMR Seizing the media narrative in response to BBC Panorama
  • Red Consultancy Where Is Your Line?

Automotive campaign

  • Brazil INDEPENDENT WITNESS: Revolutionising the insurance industry
  • Frank PR Hotel VW California by Frank PR
  • HPS Group Bridgestone Presents: MotoGP Club 46 - meet the ultimate MotoGP champion
  • Performance Communications Citroën #ParkingHero: An integrated campaign by Citroën bringing parking skills to life with Arsenal FC
  • Tin Man Unlock Christmas with Avis

Low budget campaign

  • BOTTLE BOTTLE launches beauty on a budget for Poundland
  • British Gas Beat The Meter Cheater
  • Cherish PR Go Crowdfund Britain
  • Good Relations B&Q: Dominating the headlines with Fifty Shades of Grey
  • Hope&Glory #phonies
  • Shackleton PR Diamond in the Sky

STEM campaign

  • Albion Drive Launch of the Space: Hack the Space
  • Elsevier From Labs to Lives'; engaging a new generation in science
  • Hope&Glory PR Hands, Sands and Wristbands
  • Pagefield Lunar Mission One
  • Proof Communication Helping the Solar Cloth Company shine with £1 million crowdfunding success
  • Queen Margaret University Recipe for Success

Arts, culture or sport campaign

  • Bell Pottinger Inala - launching a brand new international dance production
  • Good Relations Invictus Games – building support for our 'wounded warriors'
  • PHA Media Mast Walk Campaign
  • Speed Communications The Lucozade Sport Conditions Zone
  • The British Library Bringing together the four original surviving Magna Carta manuscripts
  • Working Word & National Trust Wales Special Places 2014

Best use of media relations

  • Brands2Life Making Royal Ascot the front runner
  • onechocolate communications PLAYMOBIL: 40 Years Young
  • Shackleton PR Diamond in the Sky
  • Smarts Communicate Bushmills Live
  • Story PR Making waves in the media to break new ground in whisky PR
  • Unity #FollowTheFairies. Unity and Marks & Spencer (M&S)

Best use of digital

  • Branded3 Transform: Brits, Boobs & Botox
  • Dynamo The Sweetest Mistake -
  • Mischief PR Farage Swings For Europe
  • St John Ambulance St John Ambulance - The Chokeables
  • Unity #FollowTheFairies. Unity and Marks & Spencer (M&S)
  • Unity Swing The Vote by Unity for vInspired

Best use of social media

  • Chester Zoo Our Zoo
  • Cow #ThePussycatRiot: Cats Against Internet Censorship
  • Diabetes UK Diabetes Week 2014: i Can
  • Fever Face Fusion Challenge
  • Ketchum Gift Whisperer
  • MSLGROUP Always #LikeAGirl

Best publication

  • Compass Group UK & Ireland Compass Group UK & Ireland - encompass
  • Cow & Visit York Smell York: The UK's First Scented Travel Guidebook
  • Hanover Communications/Napp Pharmaceuticals See Change: Think Pain Pain in people with dementia - a silent tragedy
  • NEST NEST insight 2014
  • Royal Bank of Scotland and beetroot Outside>In
  • University of Derby Inspire, Innovate, Impact - The University of Derby Magazine

Best event

  • 3 Monkeys Communications The Jacob's #SnackHappy Savoury Ice Cream Parlour by 3 Monkeys
  • Hope&Glory O2 Eureka! Gallery
  • PDSA PDSA Dickin Medal presentation to 'Warrior'
  • Tin Man 1,000 kisses light up Borough Market
  • Tin Man The 'Real' Apple Store
  • TVC Group Eurostar celebrates its 20th anniversary with the unveiling of its new e320 train

Outstanding young communicator

  • Gemma Bell MCIPR Diageo
  • Jenna Henshaw MCIPR Transport for London
  • Lucy Willatt MCIPR The PR Office
  • Matt Dunn MCIPR Alder Hey Children's Charity
  • Stuart Mackenzie MCIPR VisitScotland
  • Valentina Kristensen MCIPR Lansons

Outstanding independent practitioner

  • Charlotte Rowland MCIPR Ottobock
  • Chris Love FCIPR Love PR
  • Hilary Berg MCIPR Hilary Berg Consulting
  • Karen Tippett-Lehane MCIPR TippettPR
  • Samantha Livingstone MCIPR Rumour Mill PR
  • Stuart Bruce FCIPR Stuart Bruce Associates

CIPR IoD public relations director of the year

  • Barbara Clark MCIPR VisitScotland
  • Bridget Aherne MCIPR Nottinghamshire Fire and Rescue Service
  • Ella Minty MCIPR Independent Practitioner

Outstanding in-house public relations team

  • Alder Hey Children's NHS Foundation Trust
  • Diabetes UK
  • The City of Edinburgh Council
  • VisitScotland
  • Vodafone Group
  • Western Power Distribution

Outstanding small public relations consultancy

  • Cultural Communications
  • Genesis PR
  • Jargon PR
  • Popcorn PR
  • Smoking Gun PR
  • Tin Man

Outstanding mid-sized public relations consultancy

  • Citypress
  • Harvard
  • M&C Saatchi PR
  • Man Bites Dog
  • Stripe Communications
  • Tangerine

Outstanding large public relations consultancy

  • Brands2Life
  • Hotwire
  • Lansons
  • Pegasus


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