Lobbyists will be watching tonight’s results with keener eyes than most. However, a PRCA snap poll reveals that the lobbying industry believes David Cameron will keep his position as prime minister.

PRCA director general Francis Ingham says, "The experts have spoken, and the winner is David Cameron. Tonight will see our members’ wisdom put to the test. Whatever the actual result, one thing is clear. With politics in its current tumultuous state, good public affairs advice is more important than ever –and that bodes well for our industry."

The poll revealed that 61% of public affairs experts predicted that David Cameron would remain prime minister, compared to just 39% who predicted that Labour leader, Ed Miliband, would become prime minister following the General Election. In-house poll respondents included CEOs, public affairs directors and communications directors. Agency respondents included CEOs, MDs, partners and directors.

The PRCA has played an active role in the shaping of UK lobbying regulations. It is heavily involved in a long term campaign for an industry regulated lobbying register and is dissatisfied with the Government's recently implemented Statutory register of consultant lobbyists. Labour has promised to repeal the Lobbying Act if it comes into power. 

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