THURSDAY 30 JUL 2015 11:11 AM

PROUD PARTNERSHIPS

Partnerships between brands and organisations can breed inspiring results.

All of the partnerships shortlisted for the 2015 Corporate Engagement Awards (CEA) have demonstrated strong business results for all parties involved. In some cases, those partnerships and sponsorships might also benefit non-profit organisations, but crucially they must be a good fit for the brands taking part.

Shortlisted companies for the fifth annual CEA have been selected by a panel of judges that include industry leaders in sponsorships, partnerships, CSR, sustainability and in all areas of communication.

Shortlisted entries range from the artistic and the philanthropic to the educational and the sporty. Among those shortlisted for ‘Best educational programme’, a competitive category, are the MBNA Foundation and the Sharks Community Trust, the charitable arm of Sale Sharks Rugby Club, who launched ‘Number Cruncherz’, a new CSR programme that uses rugby to help improve the numeracy skills of children in the north west and north Wales.

Coutts and the National Portrait Gallery, Team SCA in the Volvo Ocean Race and the WSSCC and the Roundhouse and Farah have all been shortlisted for the ‘Best alignment of brand values through sponsorship’, while Hope & Glory and IKEA, Mastercard Europe and Ketchum, Tesco Poland and Garden of Words and Tata Consultancy Services are shortlisted for ‘Best PR and external communications’. Read the full shortlist below.

The awards ceremony, where all shortlisted organisations will meet and celebrate their success, will take place at the London Marriott Hotel, Grosvenor Square in London on 16 September 2015.

Type

Best arts and culture programme

Barbican, Bloomberg and Google

Coutts and National Portrait Gallery

HighTide Festival Theatre and Lansons partnership

Vista, Leeds Young Film Festival and Leeds City Council Artforms

Best charity, NGO or NFP programme

Barrie Wells Trust: Box4Kids

Ketchum, World Hepatitis Alliance and World Health Organisation

MHP Communications, Monfort Communications and 30% Club

Best pro bono work for charitable, social or ethical cause

Dentsu Aegis Network and Movember

Vista, Leeds Young Film Festival and Leeds City Council Artforms

Aimia and over 40 charities

Best educational programme

Barclays, UK Schools and FE Colleges

EDF Energy and The Transformation Trust

MBNA Foundation, Sharks Community Trust, MBNA and Sale Sharks

Premiership Rugby, Barclays and Land Rover, Comic Relief and Wooden Spoon

Tesco Poland and Garden of Words

UBS and The Bridge Academy

Best environmental or sustainable programme

Concept Store Sweden, Konsumentfoereningen Stockholm and Skansen

Dentsu Aegis Network and Project Dirt

O2 Telefónica UK and Forum For The Future

Best sports and leisure programme

Barclays and The Football Foundation

Barrie Wells Trust

Premiership Rugby, Barclays, Land Rover, Comic Relief and Wooden Spoon

Time

Most effective short term programme

Asda and The British Heart Foundation

Hope&Glory and IKEA

Most effective long term programme

Boots UK and Macmillan Cancer Support

O2 Telefónica UK and The National Youth Agency

The Roundhouse and Bloomberg

UBS and The Bridge Academy

Sponsorship

Best sponsorship to raise brand awareness

Fortum

Macmillan Cancer Support and Sheilas' Wheels

Best alignment of brand values through a sponsorship activity

Coutts and National Portrait Gallery

Team SCA in the Volvo Ocean Race and the WSSCC

The Roundhouse and Farah

Most innovative sponsorship activity

Barrie Wells Trust

Konsumentföreningen Stockholm and Skansen and Concept Store

O2 Telefónica UK and Bauer Media

Passionlab and Rinkside 3

Corporate social responsibility

Best programme to raise brand awareness

Article 25, Scandivanian Business Seating, russ+henshaw, Clerkenwell Design Week

Hill+Knowlton Strategies and Western Union

Hope&Glory and IKEA

Best alignment of brand values during a CSR programme

Fortum

Hope&Glory and IKEA

Skipton Building Society and 161 voluntary groups

Vision Express, CHECT, Stroke Association, Macular Society, International Glaucoma Association, Alzheimer's Research UK,

Temple Street Children's Hospital

Best community involvement during a CSR programme

Barclays and The Football Foundation

EDF Energy and Transformation Trust

John Lewis Partnership

Santander

Tesco Poland and Garden of Words

Most innovative collaboration

Aimia and over 40 charities

Boots UK and Macmillan Cancer Support

Comic Relief and BT

HighTide Festival Theatre and Lansons

Shelter and British Gas

Communication

Best internal communications

Cisco and WMW

Gonvarri Steel Services and AESLEME

IKEA Foundation and Kindred Agency

Johnson & Johnson

RB Companies

The Fresh Olive Company and Veris Strategies

Best PR and external communications

Hope & Glory and IKEA

Mastercard Europe and Ketchum

Tesco Poland and Garden of Words

Tata Consultancy Services

Process

Best execution

Dentsu Aegis Network and Project Dirt

IKEA Foundation and Kindred Agency

Shelter and British Gas

Wolverhampton City Council

Winners of the following categories to be announced on the night

Best personal contribution during a programme

Best team effort during a programme

Best foundation programme

Grand Prix

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