#COMMUNICATELENS: 21 MAY
From intricate contraptions to the future of flyers, here’s our pick of the latest in video communications. For more from #CommunicateLens, follow @Communicatemag
Bangalore International Airport Ltd
Bangalore International Airport launched a two-minute video celebrating the airport as it prepares to reopen after the Covid-19 pandemic. Through the use of clips and images of old flyers and new sanitation processes, the video wants to convey a sense of hope to the audience: although these are challenging times, Bangalore International Airport be come back to welcome flyers in a safer environment, which includes UV trolley sanitation tunnel, disinfection of touchpoints and thermal scanning. ‘Find new roads to old destinations,’ says the video as it shows a picture of social distancing markers on the floor. The images and encouraging messages, such as ‘We will be with you every step of the way even when we are a few feet apart,’ are accompanied by a bouncy music that further infuses the viewer with a sense of optimism and prospect for the future.
“I simply love our new video, two minutes of hope and readiness. For every day we are getting closer to opening the airport. We are ready, just waiting for the green light to start operations at Bangalore International Airport Ltd. I believe there is light at the end of the sanitisation tunnel. We are here for you,” writes COO Thomas Hoff Andersson on a LinkedIn post of the video.
To celebrate its 100th birthday SEGRO, a developer and manager of industrial properties in Europe, worked with video agency Big Button TV to launch ‘Contraption.’ The two-and-a-half-minute video features a kinetic sculpture, designed by specialist installation artist Nik Ramage and inspired by the work of American cartoonist Rube Goldberg. The contraption, an intricate machine, serves as a metaphor to tell SEGRO’ 100-year story of how ‘one thing has led to another,’ as the narrator says on a small black and white TV. After this opening line, a small ball starts moving, knocking down a series chocolate bars, which in turn creates a domino effect causing the contraption to begin.
The final contraption, was built in three weeks using a strange assortment of items found on SEGRO trading estates, including an aeroplane seat, sheets from the Queens’ dry cleaners and two-tonne concrete drainpipe. “It’s been a long journey with months of planning, but we’re so pleased with the final result and most importantly, so is the client. We’re grateful to SEGRO for giving us an open brief and having complete faith and confidence in us and our creative vision,” says client services director Simon Crofts.
The video, which was filmed in a single take, has had 310,000 views across SEGRO’s channels in 24 hours.