Tommy Moore, creative director at DRPG, spoke to Communicate magazine about the role digital plays in the organisation's creative department, how copy and content meet brand strategy, the ways in which the role of the communicators has changed, and the great potential young people hold for the future of comms and PR.
Love for a brand has a great impact on customer loyalty and recommendations, with people who love a brand being more likely to recommend it to others and accept its mistakes. A research identifies that the key ingredients to create a love for a brand are trust and how brand makes a consumer feel.
Josephine Ornago, owner of OutspokenPR, speaks to Communicate magazine about how Covid-19 changed the relationship between PR and their clients and stakeholders, the importance of truly listening to ones clients, and the benefits of adopting a tailored PR approach rather than a one-size-fits-all.
Jonathan Hall, Kantar’s head of sustainability practice, speaks to Communicate magazine about the steps brands can take to ensure they are meeting sustainable goals, expected sustainability trends in the future and the benefits of making sustainability part of brands' business objectives and communication.
Communicate magazine’s Corporate Engagement Awards opens for entries today. The awards recognise the most successful and innovative corporate partnerships and sponsorships, and the communications strategies around those collaborations, which help raise brand awareness and build reputation.
Jules Herd, new chair of the Public Relations and Communications Association (PRCA) Council, speaks to Communicate magazine about the main issues in the industry in the upcoming year, her goals for the PRCA, and how the association plans to tackle diversity and inclusion issues.
Communicate magazine’s inaugural DataComms conference explored the transformative power of data in everyday comms, from how it influences corporate reputation to companies’ social media and PR strategy. The conference heard from the likes of data visualisation, infographics and comms experts who analysed the best ways organisations can make use their data and the benefit it brings.