THURSDAY 25 JUN 2020 3:31 PM


From gyms reopening to electrical manufacturing companies, from the U.K to China, here’s our pick of the latest in video communications. For more from #CommunicateLens, follow @Communicatemag.

Pure Gym

Low-cost gym chain PureGym worked with London-based digital video agency WILD to create a ‘welcome back’ video that shows the measures it has taken to make the gym a safe and genic space after Covid-19. The two-and-a-half-minute video, which uses footage of people using the newly conceived gym, gives a detailed overview of the lengths the staff and management have taken to ensure customer safety, including hand sanitising and self-cleaning stations, safety distance between workout machines, floor markers and contactless entries. The different pieces to camera used throughout the footage, which include some with former athletes, the video conveys to the audience a sense of optimism as businesses start reopening after the lockdown and adapting to a ‘new normal,’ while never losing sight of PureGym’s motto ‘putting members first.’

Sinoamigo Electrical

Sinoamigo, a Chinese electrical manufacturing company, launched a corporate video that delves through the history of the company to celebrate its decade of experience, technology and efficiency in services. The video opens with black and white footage depicting CEO and founder Sonic Zhao in front of a PowerPoint, while the narrator voice underneath beings unveiling the company’s history and how it was first conceived. Thirty seconds in, the footage turns to colour, clearly signalling the storyline has switched to the present, as it goes on to explain Sinoamigo’s mission and accomplishments. The eight-minute video goes into extensive detail to showcase the different steps of the manufacturing process, from the creation of the products to the sustainable packaging. Looking back on its decade of history, the video emphasises Sinoamigo’s growth and international reach, which provides products and services to over 60 countries.