Here is our pick of the latest in video communications from recruitment campaigns to virtual events. For more from #CommunicateLens, follow @Communicatemag on Twitter.

Axa Health

Health insurance and wellbeing support services provider Axa Health launched Feelgood Health, a campaign to empower people to be the best version of themselves on their own terms. Along with Fallon, its UK agency partner, Axa Health has expanded its relationship with Publicis Groupe adding MSL UK and StarCom UK to its agency roster to deliver the new, fully integrated campaign. The first phase of the ‘Feelgood Health’ campaign celebrates Axa health’s reinvigorated approach to health which transports viewers from competitive, hard work and unrealistic goals to joyful activities. The video, which is part of an online content series, features comedian, presenter and writer Jack Whitehall to find his Feelgood Health. As he tries to make a ‘green’ smoothie, which he then describes as ‘revolting,’ Whitehall clearly tells the camera that the 10k challenges, boxfit classes, HIIT workouts might work for some people, but not for him. ‘I need staying healthy to be more fun,’ he says, and that is why he partnered with Axa Health. Other parts of the campaign show Whitehall embarking on different fun activities  from forest bathing to dog walking with the help of Dr Annabel Bentley, Axa Health’s chief medical officer.

“Our new Feelgood Health campaign truly embodies our ambition of empowering people to be the best version of themselves on their own terms,” says Andy McClure, Axa Health marketing and proposition director.

DRPG

Creative communications group DRPG launched a reel highlighting its thought leadership event DRPGBIGtalk hosted in a virtual park theme park earlier this month. The video serves as a reminder that virtual events that combine innovative digital techniques can be as, if not more, engaging than real-life ones and that there are endless possibilities on how to make them unique.

The park was created using browser based WebGI modelling and served as a platform to bring communications professionals together online to see what is possible in the world of virtual events and provided them with key insights needed to help futureproof their comms strategies. The video gives a glimpse into how each interactive ride was created from scratch and then filled with content from information on wellbeing, D&I, and technology. Streamed from five of DRPG’s studios in Worcestershire and Windsor as well as remote broadcasts using AR, coming in from around the UK, Germany and the USA, DRPGBIGtalk was made up of a mix of live and on-demand sessions. The virtual theme park also included case studies from corporate clients such as Nationwide and Direct Line, giving delegates a glimpse into example of comms work and allowing viewers to ask questions and interact with speakers.

“By focusing on valuable content delivered in an unique and engaging way, we set out to prove that virtual events are a viable and in many cases a preferable alternative to physical ones. Virtual experiences are the future and there is no question that they are here to stay, so let’s get them right,” says Dagmar Mackett, global development director at DRPG. “Without the limitations of a live environment, the geographical restrictions of a live audience or the physical limitations put in place post Covid, it is fantastic to see how the imagination is given free rein and the how the event world pushes technology further in times like this.”

LondonEnergy

Second largest waste contract in the UK LondonEnergy worked with London-based media production agency Tech TV to create a recruitment video that highlights the company’s greatest assets for future employees. Different employees share their experience of working at LondonEnergy, revealing what they like about the company and how they are treated as employees. Among other things, employees emphasise the excellent training, family-orientated community, good team members, and, most importantly, the possibilities to progress. Countless people give the example of where they started in the business, at the bottom level, and where they are now, a few years later; one began as a labourer, then moved to transport and then made it to supervisor. The video also shows the employees at work around the company’s different sites, giving viewers the chance to also see how they go about their job on a day to day level. The video is an example of good employer brand management, as it uses the great experiences of current employers to recruit future employers, providing a clear picture of what LondonEnergy can offer.

Robert Allan Ltd

To celebrate the 90^th anniversary of naval architecture and marine engineering company Robert Allan Ltd released a new video, narrated by Rob Allan himself. The thirteen-minute video overlays his steady voice-over with old black and white photographs of boats, to show how the business begun in the 1930, and how it slowly evolved over time, especially in the post-war times. Through Allan’s detailed descriptions of notable designs of both the early and modern era, the video conveys not only how naval engineering transformed over time but also how the business grew with it, and became a leading one in its industry. The video is also a way to honour the company’s clients that provide them with work, entrusting them with the design of their vessels. The client’s trust is their ‘most valued asset,’ Allan says closing the video.

“Three generations of family ownership succeeded now by 12 years of employee ownership and management has firmly established the company as a major force in the worldwide industry of ship design consultancy. Although best known for the extensive work done in the world of high-performance tugboats, the company continues to be actively involved in many diverse design projects, including research vessels, fireboats, barges, crew boats, wind farm vessels, and shallow-draft push boats and barges,” writes Allan.

Street Soccer Scotland

Street Soccer Scotland, the charity that helps people from socially disadvantaged backgrounds through football-themed training released a video to celebrate its new partnership with Scotland and Liverpool football star Andy Robertson. As part of the ambassadorship, Robertson will be visiting players to hear about the projects taking place, providing counsel and offering coaching advice to young players and participants in the programmes. The video shows a clip from Robertson’s Zoom interview in which he shares his own experience of coming from a working-class family and therefore understanding the struggles and barriers young kids have to face daily.

“The positive influence football has on many of our lives should not be underestimated, especially during these difficult times.  Whether you’re struggling financially or battling with your mental health or an addiction, it’s so important to know there is help out there,” says Robertson.

As the Covid-19-induced lockdown brought the country to a standstill earlier this year, the charity adapted their ways of working by partnering with essential services including food hubs and providing players with mobile phones to ensure they could maintain conversation while safely isolating at home.

“We have a player-first approach – their wellbeing is at the heart of everything we do. We set up a hardship fund so if there was something that one of our players desperately needed, we could help them as best we can. We sent them regular food deliveries and gave them smartphones that were loaded with data so we could host Zoom calls and invite them to WhatsApp groups, as well as meeting up for socially distanced walks whenever we could,” says Duke.