TUESDAY 1 DEC 2020 3:06 PM

MAJORITY OF PR PROS ARE HAPPY TO RETURN TO THE OFFICE, PRCA STUDY REVEALS

A study from the PRCA finds that the majority of in-house and agency pros are happy about the prospect of returning to the office.

The research, conducted by the Pulse Business, quizzed more than 60 PRCA members members on a range of topics including office life, mental health and camaraderie with colleagues. It revealed that 56% were happy to return to work but 39% have concerns about spreading Covid-19 to family members.

Mental health remains an ongoing concern for PRCA members, with 77% admitting that the pandemic has impacted their mental health but also agreeing that there is a strong sense of renewed team spirit that emerged as colleagues rose to the challenge.

"The results show a growing confidence amongst PR and business leaders. Importantly, there is a prevailing desire to reconnect with colleagues in-person for the benefit of mental health and creativity. It's more important than ever for leaders to continue to listen to their people and act with purpose and with the wellbeing of their staff at the front of their minds,” says Francis Ingham, director general of the PRCA.

“The insights indicate that PR and comms professionals have felt disenfranchised as a result of working from home, isolated even from their colleagues. There’s no doubt that this industry thrives on human connection. The more we can stir that spirit up as we make our return back to office-working, the better,” adds Imogen Osborne, founder of the Pulse Business.

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