Communicate magazine is proud to announce the Corporate Engagement Awards winners, which recognise the most successful and innovative corporate partnerships, sponsorships and CSR programmes, and the communication strategies surrounding those collaborations. Each winner’s project has added value its organisation’s reputation.

With a gold in ‘Best community involvement during a CSR programme,’ Irish retailer SuperValu also took home the ‘Grand prix’ award for its work on creating an autism-friendly environment for its community by improving the shopping experience for the 50,000 plus families across Ireland living with autism. The judges saw the local-first strategy as an excellent programme that features a clear alignment of objectives across its partner organisations.   

“Companies have to strive more than ever before to be transparent and authentic in their activities and communications. One of the best ways to achieve this is through excellent brand partnerships, ESG programmes and strategies and charity alignments. We’re proud to recognise those companies that are doing good in their communities each and every day,” says Brittany Golob, editor in chief of Communicate magazine.

The judges were impressed by Raleigh International and McCannWorldgroup UK, which won the ‘Best team effort during a programme’ award for their work with youth groups on leadership training, employability skills and communications. Every single one of McCann Worldgroup employees agreed the programme contributed to better collaboration across the group’s different agencies. The Artichoke Trust also swept its categories with two gold awards in ‘Best arts and culture programme’ and ‘Best collaboration for a single event’ for a partnership that delivered an innovative art installation.

Winners were announced last night through the first virtual event in the awards’ history. The full winners list is as follows:

Partnerships

Best arts and culture programme
Gold - Artichoke Trust and East Durham College, Guildhall School of Music & Drama
Silver - HighTide and Lansons
Bronze - Euston Town

Best charity, NGO or NFP programme
Gold - Scope and Virgin Media
Silver - Camden Town Unlimited, Camden Collective and Transport for London
Bronze - ITV, Mind, YoungMinds and Uncommon
Bronze - Oxfam and Unilever
Bronze - The Prince’s Trust Million Makers Challenge
Highly Commended - Media Smart

Best educational programme
Gold - Anglo American
Gold - NatWest MoneySense
Silver - AXA XL in partnership with Encounter Edu
Bronze - Capita, The British Army and EVERFI EdComs
Bronze - High Speed Two (HS2) Ltd and Arc Theatre Ltd
Highly Commended - Media Smart
Highly Commended - Samsung Electronics UK, University of Lancaster, the Centre for Sustainable Energy, the Department for Business, Energy and Industrial Strategy (BEIS) and My Utility Genius Commercial

Best environmental or sustainable programme
Gold - HSBC and Earthwatch Europe
Silver - Hubbub Enterprise
Silver - WWF-UK and HSBC
Bronze - Forest Stewardship Council (FSC) and Quiller Consultants
Highly Commended - DP World FZE

Best pro-bono work for a charitable, social or ethical cause
Gold - The Humsafar Trust and Publicis Sapient
Silver - Camden Town Unlimited and Camden Collective

Best sports and leisure programme
Gold - UBS and SportInspired
Silver - PEN Trust and Lord's Taverners
Bronze - Dixons Carphone plc and Threshold Sports Ltd

Best combined programme
Gold - Camden Town Unlimited, Camden Collective and Transport for London
Silver - Samsung Electronics UK, University of Lancaster, the Centre for Sustainable Energy, the Department for Business, Energy and Industrial Strategy (BEIS) and My Utility Genius Commercial
Bronze - Lloyds Banking Group, ICF Next and Mind Gym
Sponsorship

Best alignment of brand values through a sponsorship activity
Gold - V&A and BaxterStorey
Silver - DHL Express and Maverick Sports + Entertainment
Bronze - Heathrow Airport Ltd and theredcard.org

Most effective sponsorship of a single event
Gold - Aberdeen Standard Investments

Most innovative sponsorship activity
Gold - UBS, the Skills Builder Partnership

Corporate social responsibility

Best CSR activity or programme to support or develop a corporate reputation
Gold - Audible and London Academy of Music & Dramatic Art
Silver - DigiPlex
Bronze - AVEVA

Best alignment of brand values during a CSR programme
Gold - O2 NSPCC Partnership
Silver - The Proudland partnership with Poundland, Make-A-Wish, Tommy’s and Whizz-Kidz
Bronze - WWF-UK, Sodexo and Sense
Highly Commended - Center Parcs UK and Together for Short Lives

Best community involvement during a CSR programme
Gold - SuperValu and AsIAm- Autism Friendly Towns
Silver - Qatar Shell and Qatar Football Association, founding partners of Koora Time
Bronze - SUEZ recycling and recovery UK and Cornwall Council

Best engagement of an internal audience in a CSR programme
Gold - Hyperion Insurance Group and Cancer Research UK, Black Dog Institute, Plastic Oceans and InteRed
Silver - Dixons Carphone and Threshold Sports
Silver - Hogan Lovells and MadeVision
Bronze - Estée Lauder Companies
Highly Commended - AVEVA
Highly Commended - NatWest MoneySense

Best collaboration for a single event
Gold - Artichoke Trust and East Durham College, Guildhall School of Music & Drama
Silver - Aurora Healthcare Communications and MSD
Bronze - HW Fisher and Cognito

Most innovative collaboration
Gold - Little Freddie and Enval Ltd
Gold - Whizz-Kidz, Poundland, Make-A-Wish and Tommy's
Silver - Oxfam and Unilever
Bronze - Camden Town Unlimited, Camden Collective and Transport for London
Bronze - ITV, Veg Power and adam&eveDDB
Highly Commended - O2 (Telefonica UK) and YoungMinds

Best foundation
Gold - Saints Foundation

Time

Most effective one-off campaign
Gold - Unilever and Edelman
Silver - Hyperion Insurance Group, Cancer Research UK, Black Dog Institute, Plastic Oceans and InteRed
Silver - O2 (Telefonica UK) and YoungMinds
Bronze - HW Fisher and Cognito

Most effective long-term commitment
Gold - Lifeskills created with Barclays and Hopscotch Consulting
Gold - UBS and IntoUniversity
Silver - NatWest MoneySense
Bronze - London North Eastern Railway and CALM
Highly Commended - Camden Town Unlimited and Camden Collective
Highly Commended - Design Ventura, Deutsche Bank and the Design Museum

Communication

Best stakeholder communications
Gold - Euston Town
Silver - Natura & Co and MerchantCantos
Bronze - High Speed Two (HS2) Ltd
Highly Commended - Public Relations and Communications Association (PRCA)

Best internal communications
Gold - Hogan Lovells and MadeVision
Silver - SUEZ recycling and recovery UK, Macmillan Cancer Support and adart.design
Bronze - HighTide and Lansons
Bronze - Vodafone UK and TMW Unlimited

Best PR and external communications
Gold - Ford and Hill+Knowlton Strategies
Bronze - Open Data Institute and Allegory
Bronze - Smart Energy GB and Hill+Knowlton Strategies

Process

Best collaborative approach
Gold - Ubisoft UK and Alzheimer’s Research UK
Silver - Streetwise Opera and Macquarie Group
Bronze - Camden Town Unlimited, Camden Collective and Transport for London
Bronze - HighTide and Lansons
Highly Commended - Aurora Healthcare Communications and MSD

Best execution
Gold - The Humsafar Trust and Publicis Sapient
Silver - Camden Town Unlimited, Camden Collective and Transport for London
Bronze - Ford and Hill+Knowlton Strategies

Best management of a programme
Gold - London North Eastern Railway and CALM
Silver - Lifeskills created with Barclays and Hopscotch Consulting
Bronze - DP World Yarımca

Best team effort during a programme
Gold - Raleigh International and McCann Worldgroup UK
Silver - Estée Lauder Companies
Bronze - Heathrow Airport Ltd and theredcard.org

Grand prix
Winner - SuperValu and AsIAm- Autism Friendly Towns