TUESDAY 12 JAN 2021 11:00 AM

2021 CORPORATE CONTENT AWARDS SHORTLIST ANNOUNCED

For the past four years, the Corporate Content Awards has been celebrating the best in corporate narrative and storytelling in Europe. Communicate is proud to announce the 2021 shortlist, which honours those companies excelling in creative and strategic content, insight, and communications solutions across the region.

Previous gold winners include HSBC, for its content strategy used to share the organisation’s CSR, and BP and Lonely Leap, for its documentary that brings together sitters and artists to share their personal experiences behind the paintings.

“There has never been a more important time to share the corporate story. The companies shortlisted in this year’s Corporate Content Awards are setting the standard for excellence in corporate content, narrative and storytelling across all media. Each organisation should be proud of its commitment to communications and content development,” says Brittany Golob, editor in chief of Communicate magazine.

Expert judges from the like of British Airways, KPMG, IBM and SUEZ have determined the shortlist based on established criteria, selecting those companies that have used strategic development, narrative building and excellent content to ensure their corporate story is not left untold.

Some of the most hotly contended categories include ‘Best content campaign to assist with corporate positioning,’ ‘Best content targeted to the investor audience’ ‘Best use of video,’ and ‘Best branded content publication.’

The winners of the shortlist will be announced during a ceremony on 22 April held in Central London.

The full shortlist is as follows:

Best content campaign to assist with corporate positioning
Centamin and Emperor
Guy's and St Thomas' Charity
IBM
Philip Morris International
Vodafone Business with Ogilvy, Carat, The Story Lab and Listen

Best content campaign to assist with reputation management
Deutsche Bank
Guy's and St Thomas' Charity

Best content targeted to the CSR community
British Sugar and Middle Table
Deutsche Bank
DRPG
Ecole Chanterelle and FTI Consulting

Best content targeted to the investor audience
CFA Institute and Living Group
Go-Ahead Group
Intertek Group plc and Emperor
Invesco and Lansons

Best content targeted to the internal audience
EY and Northam Media
Dignity and Sequel Group
Direct Line Group and Words&Pictures
Go-Ahead Group
Hyundai and DRPG and Motiv8 International
pladis and MerchantCantos

Best use of video
Anglo American and Investis Digital
AXA Group and Navigate Video
British Sugar and Middle Table
EY and Northam Media
Howdens and DRPG
Natwest Group and McCann Synergy

Best use of digital
Anglo American and the tree
JTI and Ignis
Nationwide Building Society and DRPG
White & Case and Sequel Group

Best use of print
Auto Trader Group Plc and three thirty studio
Ocado and Sunday

Best use of audio or podcasts
KPMG in the UK
NatWest Group and McCann Synergy
Slater and Gordon UK
Tata Steel UK
Vodafone Business with Ogilvy, Carat, The Story Lab and Listen

Best use of a visual property
Travers Smith and Living Group

Best use of mobile
KPMG in the UK and Spoke

Best use of copy style or tone of voice
EY and Northam Media
MyCSP on behalf of Civil Service Pensions- Civil Service Live
MyCSP on behalf of Civil Service Pensions- PAWs for pensions and Live@lunch

Best corporate blog
Axis Communications and The Hoffman Agency
Paysafe
RCI Bank and Lansons
Tata Steel UK
Telecoming

Best content-driven brand created community
CFA Institute and Living Group
Telecoming

Best use of content with an existing external community
MyCSP on behalf of Civil Service Pensions- Civil Service Live
MyCSP on behalf of Civil Service Pensions- PAWs for pensions and Live@lunch
Wells Fargo Asset Management and Peregrine Communications

Best user-generated content (employee)
LNER
NatWest Group and McCann Synergy
Tata Steel UK

Best user-generated content (external stakeholder)
BFBS

Best use of content in a live or experiential setting
Dentsply Sirona with Linger.com and Gauly Advisors
MyCSP on behalf of Civil Service Pensions- Civil Service Live
MyCSP on behalf of Civil Service Pensions- PAWs for pensions and Live@lunch

Best branded content publication
British Heart Foundation and Wardour
Deutsche Bank and Wardour
Intertek Group plc and Emperor
Kantar, Worldpanel Division and Eulogy
Ocado and Sunday

Best branded content site
KPMG in the UK
Legal&General and Wardour
Octapharma and Sensory Minds
Travers Smith and Living Group

Best use of data
AXA Group and Navigate Video
Mobilelron and Champion Communications
Paysafe
Resilience Barometer and FTI Consulting
TomTom and LEWIS Communications

Best interactive content
Cadent and The Surgery Design and Digital
Kantar, Worldpanel Division and Eulogy
Nationwide Building Society and DRPG

Best use of content in a social context
CFA Institute and Living Group
Deutsche Bank
EY and Northam Media

Best one-off content campaign
EY and Wardour
KPMG in the UK
KPMG and Sunday
Mobilelron and Champion Communications
P&O Cruises and Sunday

Best long-term use of content
Barclays and Speak Media
British Heart Foundation and Wardour
Invesco and Lansons
London Stock Exchange and Wardour

Best corporate content during Covid-19
Barclays and Speak Media
ICAEW and Sunday
KPMG in the UK
Polestar
UniCredit with Bladonmore and FinElk

The winners of the ‘Best corporate storyteller’ and ‘Grand prix’ award, will be announced at the awards presentation on 22 April 2021

RECENT ARTICLES BY ELETTRA SCRIVO

MON 19 Apr 2021 9:43 AM
Five minutes with Natasha Mudhar
FRI 16 Apr 2021 11:42 AM
Lens: Solita