This month, there have been a number of digital communications stories with digital used to support everything from brand experience to corporate partnerships. We highlight a few of the stories emerging with regards to the use of digital.
Recently, a number of studies have unveiled changing times in corporate communications. Across investor relations, public relations and employer brand management, research shows businesses are seeking to improve their efficiency, reputation and financials.
Toyota collaborated with digital agency Brandwidth in the development of an augmented reality experience app, produced to provide Toyota’s costumers with an experience out of the ordinary. The app is a part of an on going commitment from Toyota with educating people about its hybrid cars. The app will be used in various pop-up Toyota stores, as well as its showrooms.
This year’s ‘Belief in business: state of the nation' research from communications consultancy Radley Yeldar (RY) has revealed some unpromising news about the British relationship with UK businesses. The study found, that 45% of Britons believe that ‘things are going in the wrong directions in the UK,’ as only 29% are ‘feeling optimistic about the years ahead.’ Nonetheless, 78% of respondents ‘still believe business is the key to building a successful society.’.
First kisses, passing around a football or having a picnic, a park can be the setting for life’s biggest and smallest experiences. Parks facilitate a unique environment for those activities, which touch all kinds of people in different ways.
‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and came to terms with the need to reposition itself.
Recent research by accountancy and business advisory firm BDO, revealed issues such as a “lack of high-quality acquisition targets (34%), “access to finance” (29%) and “pricing expectation of vendors” (26%) are more concerning to media brands than Brexit is when it comes to mergers & acquisitions.
A study revealed how UK companies aren’t fully prepared to deal with crises related to their values. Hotwire recently released a global study for the role of crisis communications among international brands and their marketing leaders. It comes as no surprise that 47% of marketing leaders were very or quite worried about a crisis event.
Booking.com is known for making travel experiences unforgettable and manages to maintain that positioning through its content strategy. At Christmas, it launched the world’s most sparkly townhouse, the ‘House of Sparkle.’.