2021 WINNERS

Lens Awards – Winners

Congratulations to all those who won at the inaugural Lens Awards

Business Purpose/Audience

Best video targeted to a general audience
Gold - SEGRO and Big Button
Silver - Royal Boskalis Westminster and MunzMedia
Bronze - Lush and The Kindness Offensive
Highly commended - Direct Line Group and Black Sun
Highly commended - Philip Morris International and iVision

Best video targeted to the investor audience
Gold - Anglo American and Investis Digital
Silver - Whitbread and Investis Digital
Bronze - TwentyFour Asset Management and Big Button

Best video targeted to the internal audience
Gold - Skanska UK and Connected Pictures-The Beautiful Truth
Silver - C&A Foundation and Sequel Group
Bronze - Philip Morris International and SuperHumans
Highly commended - Direct Line Group and Black Sun

Best use of video to aid CSR
Gold - AXA Group and Navigate Video
Gold - Springboard Charity and DRPG
Silver - LNER and CALM
Bronze - Deloitte and The Edge Picture Company
Highly commended - LNER (The Reserves)

Best use of video to assist reputation management
Gold - Royal Boskalis Westminster and MunzMedia
Silver - Skanska UK and Connected Pictures-The Beautiful Truth
Silver - Tata Consultancy Services – Europe and UK
Bronze – LNER
Highly Commended - Enviva and Narrative Content Group

Best use of video for the employer brand
Gold - Spirit Energy and Comprend
Silver - LNER
Bronze - Telegraph Media Group and That Little Agency
Highly commended - Baillie Gifford and Heehaw

Style/creativity

Best augmented reality or virtual reality
Gold – SEGRO and VMI Studio

Best animation
Gold - Rolls-Royce and Bloc Digital
Silver - Baillie Gifford and Heehaw
Bronze - MyCSP on behalf of Civil Service Pensions

Best use of user-generated content
Gold - Emperor
Silver - Anglo American and Investis Digital
Bronze - LNER

Best data visualisation
Gold - Rolls-Royce and Bloc Digital

Best viral video
Silver – Vodafone Group and WM Reply

Best live or experiential video
Gold - MyCSP on behalf of Civil Service Pensions
Silver - Dentsply Sirona with Linger.com and Gauly Advisors

Best video in a documentary style
Gold - Network Rail and The Edge Picture Company
Silver - Doddington Dairy and Visual Punch
Bronze - LNER

Best creative execution
Gold - SEGRO and Big Button
Bronze - Children’s University Aspire and Heehaw
Highly Commended - MyCSP

Best use of video with social media
Gold - LNER
Silver - Atos
Bronze - SEGRO and Big Button

Strategy

Best use of video as part of an integrated campaign
Gold - Royal Boskalis Westminster and MunzMedia
Silver – Vodafone Group and WM Reply
Bronze - Caledonia Private Capital and Bladonmore
Highly commended - Atos

Best measurement or evaluation strategy
Gold - AXA Group and Navigate Video

Best long-term video strategy
Gold - LNER
Silver - Tata Consultancy Services – Europe and UK
Bronze - MyCSP on behalf of Civil Service Pensions

Best one-off video campaign
Gold - LNER – Celebrating International Women’s Day
Silver - LNER – Celebrating Yorkshire Day
Silver - Midlands Air Ambulance Charity and DRPG
Bronze - Philip Morris International and SuperHumans

Best portfolio approach
Gold - The University of Edinburgh Business School and Heehaw

Best copy style/tone of voice
Gold - MyCSP
Silver - MyCSP on behalf of Civil Service Pensions
Bronze - Symrise AG and PressPlayMovies Hamburg

Best creative strategy
Gold - Philip Morris International and iVision
Silver - DP World
Bronze - Dignity and Sequel Group

Best use of video by a sector

Best use of video from a charity, NGO or not for profit
Gold - Midlands Air Ambulance Charity and DRPG
Silver - Springboard Charity and DRPG
Bronze - HighTide and Lansons

Best use of video from the energy and utilities sector
Gold - Enviva and Narrative Content Group
Best use of video from the engineering and manufacturing sector
Gold - Rolls-Royce and Bloc Digital

Best use of video from the financial services sector
Gold - Caledonia Private Capital and Bladonmore
Silver - AXA Group and Navigate Video
Bronze - MyCSP on behalf of Civil Service Pensions

Best use of video from the healthcare and pharmaceuticals sector
Gold - AstraZeneca and Edelman

Best use of video from the property, construction and facilities management sector
Gold - SEGRO and Big Button
Silver - Livv Housing Group
Bronze - Skanska UK and Connected Pictures and The Beautiful Truth

Best use of video from the public sector
Gold - LNER

Best use of video from the sport, travel, leisure and tourism sector
Gold - Team GB and Hill+Knowlton Strategies

Best use of video from the technology, media and telecommunications sector
Gold - Telegraph Media Group and That Little Agency
Silver – Vodafone and WM Reply
Bronze - Tata Consultancy Services – Europe and UK

Best use of video from the transport and logistics sector
Gold - Royal Boskalis Westminster and MunzMedia
Silver - LNER – Launching Azuma
Bronze - LNER - Keeping People Safe On Trains During Covid-19

Corporate video of the year
SEGRO and Big Button

Video production company of the year
DRPG