2022 WINNERS

Congratulations to all those who won at the Lens Awards 2022.

Business Purpose/audience

Best video targeted to a general audience
Gold – LNER
Silver – GN Hearing and Hill+Knowlton Strategies
Bronze – DRPG
Highly Commended – Bakkavor Group plc and three thirty studio

Best video targeted to the investor audience
Gold - Wellington Management and Big Button
Silver - Close Brothers Asset Management and Lansons
Bronze - bp

Best video targeted to the internal audience
Gold - Standard Chartered and Instinctif Partners
Silver – Anglo American
Silver – bp
Bronze - Lloyds Banking Group, Storytelling
Bronze – LNER

Best use of video to promote the employer brand
Gold – Redrow and DRPG
Bronze – LNER

Best use of video to assist reputation management
Gold - GN Hearing and Hill+Knowlton Strategies
Bronze – Givaudan and Lansons

Best use of video to aid CSR
Gold – Ikea and Edelman UK
Silver – Philip Morris International
Bronze – LNER
Highly Commended – Atos

Style/Creativity

Best use of user-generated content
Gold – GoCardless and Big Button
Silver – LNER
Bronze – Anglo American

Best use of video with social media
Gold - United Nations World Food Programme and Hurricane
Silver – LNER
Bronze – Atos

Best video in a documentary style
Gold - GN Hearing and Hill+Knowlton Strategies
Silver - United Nations World Food Programme and Hurricane
Bronze – Anglo American
Highly Commended - Lipton and Redwood BBDO
Highly Commended - Virgin Media and Redwood BBDO

Best live or experiential video
Gold – bp and Float Productions
Silver – Close Brothers Asset Management and Lansons
Silver – Dentsply Sirona
Bronze – LNER
Highly Commended – Landsec and Bladonmore

Best animation
Gold - Barclays and Speak Media
Silver – Sunlight and Next Rebel
Bronze – GreyList Trace Limited

Best creative execution
Gold – SEGRO and Big Button
Gold - Standard Chartered and Instinctif Partners
Silver – Anglo American
Bronze – LNER
Bronze - Sunlight and Next Rebel

Strategy

Best copy style or tone of voice
Gold - Anglo American

Best use of video as part of an integrated campaign
Gold - LNER - Celebrating International Women’s Day 2021
Silver – Anglo American
Silver – LNER – St Andrew’s Day
Bronze – Givaudan and Lansons

Best one-off campaign
Gold - PRS for Music and Next Rebel

Best long-term video strategy
Gold – Philip Morris International
Silver – Anglo American
Bronze – LNER

Best use of video by sector

Best use of video by a charity, NGO or NFP
Gold - United Nations World Food Programme and Hurricane

Best use of video from the education sector
Silver - Merchant Taylors’ School and Next Rebel

Best use of video from the engineering and manufacturing sector
Gold - ENVEA and Next Rebel

Best use of video from the financial services sector
Gold - Standard Chartered and Instinctif Partners
Silver - Barclays and Speak Media
Bronze - Lloyds Banking Group, Storytelling
Bronze - Lloyd's and LiteSwitch TV Ltd

Best use of video from the food and beverage sector
Silver - Deep RiverRock and Edelman Ireland
Bronze - Bakkavor Group plc and three thirty studio

Best use of video from the healthcare and pharmaceutical sector
Gold - Novartis Luxturna and Edelman France
Silver - GN Hearing and Hill+Knowlton Strategies

Best use of video from the public sector
Gold - European Union Intellectual Property Office (EUIPO)
Silver – LNER
Bronze - BMFSFJ Youth and Edelman Germany

Best use of video from the technology, media and telecommunications sector
Gold - Microsoft and Edelman UK
Silver – Sunlight and Next Rebel
Bronze – Atos

Best use of video from the transport and logistics sector
Gold - East Midlands Railway and AV IT Media
Silver – LNER – In the driver’s seat
Bronze – LNER - Reassuring LNER customers and colleagues that their safety remains our priority

Corporate video of the year
Standard Chartered and Instinctif Partners

Video production company of the year
Big Button