NEWS

TUESDAY 28 MAR 2023 3:32 PM

PR RISKS ‘SLEEPWALKING’ INTO AI

AI is set to explode in public relations, but research shows that the industry is yet to wake up to the new technology’s potential.

BY REBECCA PARDON
TUESDAY 21 MAR 2023 9:30 AM

HOW DID CREDIT SUISSE REACH CRISIS POINT?

An eventful weekend in the European banking sector saw Credit Suisse get swallowed up by its biggest rival, UBS. While the story around Credit Suisse's collapse is fairly nebulous, years of being plagued by scandals and negative press means the bank has been in hot water for a long time. Here is a summary of some of the crises that preceded the emergency takeover of Credit Suisse.

BY REBECCA PARDON

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TUESDAY 22 DEC 2020 2:20 PM

BANKING ON CHANGE: A LOOK AT THE SBER INVESTOR DAY
There’s never been an investor presentation quite like it. Russian banking and technology brand Sber’s unprecedented use of virtual and augmented reality to engage with its investors has elevated stakeholder communications to a new level.
BY COMMUNICATE MAGAZINE
TUESDAY 22 DEC 2020 1:23 PM

PR INVESTMENT IN TECH BRANDS KEY TO SALES AND REPUTATION RECOVERY IN 2021, RESEARCH SHOWS
Half of senior technology marketers believe their reputation amongst customers has been harmed as a result of external comms and marketing tacking a back seat during the covid-10 crisis and are now taking a fresh look at their approach to comms for 2021, a research reveals.
BY ELETTRA SCRIVO
TUESDAY 22 DEC 2020 11:04 AM

CONFIDENCE HITS NEW HEIGHTS IN EUROPEAN SPONSORSHIP
The European sponsorship industry has shown clear signs of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship Association. The latest ESA Sponsorship Sentiment Tracker, conducted throughout November, found that confidence across all part of the industry has hit its highest level since the start of the Covid-19 pandemic.
BY ELETTRA SCRIVO
TUESDAY 22 DEC 2020 10:27 AM

HOSPITAL DEPLOYS DIGITAL SOLUTION TO MINIMISE CONTACT AMONG PATIENT AND STAFF OVER LOCKDOWN
The Royal Preston Hospital in Lancashire has deployed a digital asset management (DAM) solution to help its central hospital nursing team overcome visiting restrictions and a reduction in the number of patient appointments during and after the pandemic.
BY ELETTRA SCRIVO
MONDAY 21 DEC 2020 3:34 PM

HIV PHOTOGRAPHY GALLERY TACKLES OUTDATED PERCEPTIONS OF VIRUS
First-of-its-kind online HIV photography gallery ‘HIV in view,’ delivers a repository of high-resultion images depiciting what it means to live with HIV today. Across four countries, people living with HIV stepped forward to be among the first photographed for this gallery, in an aim to help shift the world’s perception of the virus.
BY ELETTRA SCRIVO
MONDAY 21 DEC 2020 3:25 PM

ORGANISATIONS CUT UPSKILLING OPPORTUNITIES AMID GROWING DEMAND FOR NEW SKILLS MID-PANDEMIC

A report reveals that business investment in developing skills has not kept up with the growing demand for new skills during the pandemic. While current economic uncertainty resulting from the Covid-19 crisis is accelerating demand for new skills among 60% of workers, nearly half of businesses have reduced their upskilling opportunities in the past six months.
BY ELETTRA SCRIVO
MONDAY 21 DEC 2020 2:55 PM

B2B COMPANIES DISSATISFIED WITH AGENCY PERFORMANCE, RESEARCH SHOWS
Research reveals dissatisfaction with PR and marketing agency performance as B2B organisations plan their post-Covid-19 and Brexit recovery. The research finds that only 11% of B2B organisations are satisfied with their existing agencies, while 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business.
BY ELETTRA SCRIVO
MONDAY 21 DEC 2020 11:54 AM

DIGITAL CONTENT PARTNERSHIP EXPLORES THE FUTURE OF MOTERSPORT
Multinational automaker Ford and multi-sport brand Eurosport launched a new digital content partnership to explore the future of motorsport and bring to life the automaker’s electrification promise across the content. The new series ‘Bring on Tomorrow’ will showcase the innovations at the forefront of the changes in motorsport to ignite discussions about this transformation.
BY ELETTRA SCRIVO
FRIDAY 18 DEC 2020 11:38 AM

LAW FIRM UNVEILS NEW WEBSITE AS PART OF IMPROVED DIGITAL STRATEGY
Digital agency Engage worked with law firm Clarion to coordinate an ongoing digital strategy and support the firm in building a new website that appeals to Clarion’s target audiences of owner managed businesses, private wealth clients and institutions.
BY ELETTRA SCRIVO
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